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Post By Tim Parry

ACCM Show Daily: Learning from Circulation History  May 09, 2006 9:25 AM By Tim Parry

Chicago–If you don

Rappaport: List Brokers Need to Communicate Better, Offer More  May 08, 2006 4:09 AM By Tim Parry

List brokers need to play a more strategic role with their clients, and communicate that role better, if they want to survive in the ever-evolving field, ALC chairman/CEO Donn Rappaport said at his company’s annual For Brokers Only luncheon May 4 at New York’s Chelsea Piers.

Overton’s Sold to Linsalata Capital Partners  May 03, 2006 1:37 AM By Tim Parry

Boston-based investment firm Audax Group announced Monday that it has sold water sports merchant Overton’s to private equity firm Linsalata Capital Partners

SmartPak barks up a new tree  May 01, 2006 9:30 PM By Tim Parry

SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, is going to the dogs with the launch of the SmartPak Canine catalog.

Defending yourself against the Blogs  May 01, 2006 9:30 PM By Tim Parry

A favorable mention on someone’s blog can be a boon to your business. But negative feedback on another blog can be more detrimental than you could imagine.

Beyond the basic model  May 01, 2006 9:30 PM By Tim Parry

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,

Hasbro gets in the consumer catalog game  May 01, 2006 9:30 PM By Tim Parry

Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog in late

[Your name here]  May 01, 2006 9:30 PM By Tim Parry

On the front end, personalizing products is a great idea that can give you a distinctive edge over your competitors. On the back end, however, offering

The book closes on A Common Reader  May 01, 2006 9:30 PM By Tim Parry

What killed A Common Reader? Was it simply management issues? Or can the death be pinned on category killer Amazon.com? The sudden January shutdown of

Case Study: Marketsmith Helps Tumi Determine Core Customer  May 01, 2006 9:30 PM By Tim Parry

To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week

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