GENERAL MERCH NAMES FALL OFF

| Tim Parry

THE GENERAL MERCHANDISE CATALOG MARKET LOST ABOUT 200,000 ACTIVE NAMES in the fourth quarter of 2009, according to New York-based list brokerage firm

Digital prospecting takes hold

| Tim Parry

It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National

DMA Taps Bob Allen as Interim CEO

| Tim Parry

Maybe the Direct Marketing Association Really does Aim to cater more to its catalog members. The DMA on Feb. 4 appointed Bob Allen, former president/CEO

Mobile Commerce is Here… For Real

| Tim Parry

Though the mobile channel has taken a few years to catch on, speakers at the Internet Retailer Web Design and Usability Conference last week in Orlando said that m-commerce is starting to make an impact on their businesses.