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Post By Tim Parry

Live from Directo Days: Connecting Creatively with Hispanics  Apr 06, 2006 6:57 AM By Tim Parry

New York

Live from Directo Days: 10 Best Practices for Hispanic Online Marketing  Apr 05, 2006 6:13 AM By Tim Parry

New York–During the past year the number of Hispanics online has jumped by 1 million people, to 15 million, according to Captura Group principal Lee Vann–which is all the more reason for multichannel merchants to focus on the demographic.

FootSmart parent steps out with new shoe catalog  Apr 01, 2006 10:30 PM By Tim Parry

The oldest of the baby boomers are turning 60 this year, but that doesn’t mean they want to wear the same sort of comfy but styleless shoes their grandparents

Take action on data  Apr 01, 2006 10:30 PM By Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,

SmartPak Goes to the Dogs with Spin-off  Mar 30, 2006 4:22 AM By Tim Parry

SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, launched the 40-page SmartPak Canine catalog at the beginning of March.

Hasbro Looks to Drive Sales with Catalog  Mar 30, 2006 4:18 AM By Tim Parry

Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog on Monday.

Live from NEMOA: Use Word of Mouth to Spread Awareness  Mar 29, 2006 4:32 AM By Tim Parry

Cambridge, MA–Want the best exposure for your catalog? Try using word of mouth (WOM). That’s the message Julian Aldridge, president of San Francisco-based Ammo Marketing, delivered

Legislative Update: DMA Finds Do-Not-E-mail Friend in the FTC  Mar 13, 2006 10:16 PM By Tim Parry

During a legislative update for members of the Direct Marketing Association’s Lists and Database Council earlier this month in New York, senior vice president of government affairs Jerry Cerasale said that the Can-Spam Act of 2003 should preempt commercial “do not e-mail” laws that are popping up in several states.

Five Trends to Drive Direct Marketing  Mar 13, 2006 9:12 PM By Tim Parry

Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when

Data Security Breach Notification Bill Likely to Pass  Mar 06, 2006 8:53 PM By Tim Parry

With four separate national data security breach notification bills being drafted in Washington, Direct Marketing Association senior vice president of government affairs Jerry Cerasale says the odds are “much higher” that one of them will pass by the end of the year.

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