Post By Tim Parry

Horny Toad Says Catalog Launch is a Success  Apr 10, 2008 12:00 AM By Tim Parry

When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.

Lillian Vernon’s Operations Center to Remain Open  Apr 08, 2008 3:04 AM By Tim Parry

Current USA said its deal to buy troubled gifts merchant Lillian Vernon will close Thursday, and that it will keep the Virginia Beach, VA-based company’s operations center open.

Can a Blog Really Increase Leads?  Apr 08, 2008 12:32 AM By Tim Parry

Can you grow your list by paying people to blog about your product? Self-proclaimed expert Reed Floren says you can. Read why Tim Parry thinks he

How This Newsletter Helped Me Discover My True Athletic Identity  Apr 08, 2008 12:28 AM By Tim Parry

Tim Parry thought he was headed for football superstardom.
But he found out that he was just another name on a list

Sears Eyes Teen Girls with Prom Site  Apr 02, 2008 1:40 AM By Tim Parry

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”

Taking to the great outdoors  Apr 01, 2008 9:30 PM By Tim Parry

It appears more consumers are embracing outdoor activity. Or at least they’re dressing the part. In the fourth quarter of 2007, there were 10.6 million

Mail or Mulch  Apr 01, 2008 9:30 PM By Tim Parry

Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?

Do consumers get Catalog Choice et al?  Apr 01, 2008 9:30 PM By Tim Parry

What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies

A surprising lift in January  Apr 01, 2008 9:30 PM By Tim Parry

Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.

Eastwood gets social  Apr 01, 2008 9:30 PM By Tim Parry

Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.

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