MCM Growing Global



Post By Tim Parry

Mal Dunn Files Chapter 11  Aug 28, 2007 12:02 AM By Tim Parry

List firm Mal Dunn Associates has filed for Chapter 11 bankruptcy protection.

AJ Prindle Sold to Private Investment Firm  Aug 23, 2007 7:26 PM By Tim Parry

AJ Prindle & Co., a multichannel business-to-consumer retailer of automotive accessories and a provider of incentive purchase programs to auto manufacturers and their dealer groups, was purchased Aug. 20 by Buffalo, NY-based private investment firm Banyan Enterprises.

Use Traditional and Non-traditional Data In Your Models  Aug 13, 2007 8:19 PM By Tim Parry

During a session at List Day on Aug. 2, Erik Findeisen, CEO of direct marketing consultancy FC Data Services, outlined a few traditional and non-traditional sources catalogers should take advantage of when modeling their lists.

Reactivate Old Customers With New Products  Aug 06, 2007 6:40 PM By Tim Parry

Speaking at the Direct Marketing Association’s List Day on Thursday, Janette Barret of International Masters Publishers Inc. said the secret to reactivating old expires is to offer them a new product within the same affinity.

Back-to-School Shoppers Studying Direct Channels  Aug 02, 2007 12:38 AM By Tim Parry

Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.

CozyDays Opens Three Online Stores  Aug 01, 2007 9:37 PM By Tim Parry

CozyDays, a multichannel retailer of outdoor living products launched three specialty consumer online stores in late July to compliment its Website.

Crutchfield expands to Canada  Aug 01, 2007 9:30 PM By Tim Parry

After testing the market with a Website this past fall, consumer electronics merchant Crutchfield has launched a print catalog in Canada. The 36-page

Just like every May  Aug 01, 2007 9:30 PM By Tim Parry

Delivery-wise, May 2007 was almost a carbon copy of May 2006, which was nearly identical to May 2005.

I don’t know, you tell me  Aug 01, 2007 9:30 PM By Tim Parry

When Steve August joined Brookstone in 2001 as its vice president of customer marketing, source allocation meant matching a purchase back to a specific

You Can Mail Businesses on the Do-Not-Call List  Jul 30, 2007 7:15 PM By Tim Parry

Many businesses sign up for the Do-Not-Call list, which protects consumers from telemarketers. But business mailers can mail companies on the DNC list. Should you? Dun and Bradstreet’s Andrew Kapochunas thinks so

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