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Post By Tim Parry

Golfsmith Launches Tennis Catalog  Aug 23, 2006 2:58 AM By Tim Parry

Cataloger/retailer Golfsmith Golf & Tennis has launched its first-ever tennis catalog, Center Court, and plans to have it hit homes this week, just prior to the start of the U.S. Open.

List Leaders Debate InfoUSA  Aug 21, 2006 8:58 PM By Tim Parry

Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn

WHERE ARE THEY NOW?  Aug 01, 2006 9:30 PM By Tim Parry

Then: Founded by exercise physiologist Beth Hilpert, Round Rock, TX-based Mothers in Motion, a merchant of athletic apparel for expectant mothers, launched

A data match made in heaven  Aug 01, 2006 9:30 PM By Tim Parry

Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data

Power Outages Hurt NYC Merchants  Jul 26, 2006 6:57 AM By Tim Parry

A week after parts of New York City lost electricity due to storms, some areas are still in the dark. Fortunately for two multichannel merchants with facilities in those areas, however

Survey: Direct Marketing Job Outlook Softens  Jul 19, 2006 7:24 AM By Tim Parry

The slowdown in the economy is apparently beginning to affect hiring plans for direct marketers, according to a quarterly survey from Owatonna, MN-based Bernhart Associates Executive Search

Clapper Databases, the Metaverse, and the Future of Direct Marketing  Jul 19, 2006 7:10 AM By Tim Parry

Back in the 1980s, industry consultant Don Libey recalls he told a group of direct marketers about this up-and-coming medium called the Internet and how it would change everything everyone had ever learned about the tactic

Six Steps for Reactivating Your B-to-B Names  Jul 17, 2006 8:08 PM By Tim Parry

Targeting inactive customers is the business-to-business mailer

WHERE ARE THEY NOW?  Jul 01, 2006 9:30 PM By Tim Parry

Then: Elk Grove Village, IL-based entertainment cataloger Critics’ Choice Video spun off The Movie Book in September 1991. The 76-page catalog, which

Is infoUSA taking over the world?  Jul 01, 2006 9:30 PM By Tim Parry

InfoUSA, is seems, is on a mission to consolidate the list management and brokerage industry. The Papillion, NE-based proprietary database compiler announced

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