MCM Growing Global



Post By Tim Parry

Live From The MeritDirect Co-op: The Jailhouse Rocks  Jul 13, 2007 11:47 PM By Tim Parry

White Plains, NY–When it comes to mailing to jails, love the prison, hate the prisoner.

Model Online Prospects Before Sending Catalog  Jul 09, 2007 8:55 PM By Tim Parry

How many of your Internet leads have turned into duds? Direct seller Endless Pools had this problem before its marketing team began modeling every requestor before making a decision to mail.

With NCOA, It’s OK To Procrastinate  Jul 09, 2007 8:36 PM By Tim Parry

How close to your mail date do you run your lists against the U.S. Postal Service’s National Change of Address (NCOA) file? You may want to wait even longer. Find out why Jim Leone thinks procrastination is key to a better mailing.

Cruising for co-ops  Jul 01, 2007 9:30 PM By Tim Parry

Here’s some advice for anyone looking for a co-op database: Play the field. That is, don’t rely on only one. Try them all, and go with the ones that work.

April mailings inch up  Jul 01, 2007 9:30 PM By Tim Parry

April isn’t just about rain showers, it also brings spring catalogs. Catalog Tracker started off the second quarter with 370 catalogs received for April,

Crutchfield Mails Canadian Catalog  Jun 29, 2007 2:32 AM By Tim Parry

After testing the Canadian market with a Website last fall, consumer electronics merchant Crutchfield this month launched a print catalog specifically for Canada.

Sundance Steps Into Store Channel  Jun 28, 2007 3:11 AM By Tim Parry

Sundance Catalog Co. is expanding into retail.

When A “10″ Isn’t Perfect  Jun 25, 2007 9:18 PM By Tim Parry

In scoring model files and ranking potential prospects on a scale of 1 to 10, sometimes 9 is better than 10. Maria Marsala Herlihy, senior vice president of strategic consulting and analytics for direct marketing firm KnowledgeBase Marketing, says you need to think like a computer programmer when assigning values.

In Praise of Postcard Prospecting  Jun 18, 2007 9:18 PM By Tim Parry

Catalogers naturally prefer to mail catalogs to prospects to give a potential customer a full scope of what it has to offer, and a sense of urgency to place an order.

But mailing post cards to prospects can be as effective, says Joy Gendusa

Bass Pro Shops Debuts Women’s Apparel Title  Jun 01, 2007 9:30 PM By Tim Parry

Bass Pro Shops isn’t just about rugged outdoorsmen, and it wants women to know that. So in March the cataloger/retailer of outdoor gear launched the 80-page Bass Pro Shops Collections, its first book to target women.

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