MCM Growing Global



Post By Tim Parry

Lazy PR People, or Improper E-mail Appends?  Nov 16, 2007 11:50 PM By Tim Parry

Sometimes I groan when a press release comes across my inbox. But I’m not about to go all Chris Anderson on the public relations people who send me things of no relevance to Multichannel Merchant or Chief Marketer.

‘Tis the Season to Keep Remailing  Nov 12, 2007 7:17 PM By Tim Parry

Does the increase in postal rates mean you should cut back on your holiday remails? Nonsense, says Geoff Batrouney executive vice president of New Rochelle, NY-based list firm Estee Marketing Group.

Charming Shoppes Starts One Title, Shutters Another  Nov 10, 2007 1:42 AM By Tim Parry

A week after launching its Lane Bryant catalog, Charming Shoppes yesterday announced it would close its Regalia women

FedEx Express Rates to Rise 4.9%  Nov 07, 2007 9:21 PM By Tim Parry

FedEx Express announced at the end of October it would raise its net average shipping rate by 4.9%– the carrier’s largest increase in seven years. The rate hike is composed of a 6.9% increase in standard list rates offset by a 2% reduction in the fuel surcharge.

Fancy Flours cooks up a print catalog  Nov 01, 2007 9:30 PM By Tim Parry

Hoping to generate more dough, cake and cookie decorating supplies Web merchant Fancy Flours has mailed its first print catalog.

August mailings take a tumble  Nov 01, 2007 9:30 PM By Tim Parry

Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list firm received in August 2006.

KooKoo for kids’s stuff  Nov 01, 2007 9:30 PM By Tim Parry

Some merchants may be reporting a slow start to the season, but children’s home decor and apparel merchant KooKoo Bear Kids is up 35% this fall, and is already ahead of its 2007 sales goals.

Sears Wish Book makes a return  Nov 01, 2007 9:30 PM By Tim Parry

While it’s not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years.

Fasano Regrets Wildfire Reference in E-mail Blast  Oct 29, 2007 8:57 PM By Tim Parry

You can do good things all your life, but be remembered for the one bad one. Pat Fasano’s 25-year-old list firm has been a community steward in Southern California, and is hoping it can overcome one questionable e-mail blast send last week.

Suppress Wildfire Areas With Caution  Oct 29, 2007 8:51 PM By Tim Parry

The wildfires have slowed down in Southern California, but do you want to mail catalogs there? One list firm tells us no, while another says it’s up to the mailer to decide.

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