MULTICHANNEL MERCHANT » ARCHIVES FOR
The first bunch of baby boomers are turning 60 this year, and they don’t want to have to wear shoes like their grandmothers’ in order to be comfortable. With that in mind, Benchmark Brands is launching WalkSmart
Borders launched a loyalty rewards program Feb. 21 for its Borders and Waldenbooks brick-and-mortar customers, but an agreement with online partner Amazon.com will keep it from becoming a multichannel program.
Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement on Feb. 14 to acquire DoubleClick’s Email Solutions operating unit for approximately $90 million. The transaction is expected to close before the end of the first quarter 2006.
From acorns mighty oaks grow
Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.
Email and lifecycle marketing solution provider Responsys announced Feb. 3 that it acquired INBOX Marketing, a San Francisco-based agency that specializes in the strategic optimization of email marketing platforms.
FreshAddress has introduced a service, Opt-In E-mail Appending, that it says offers clients guaranteed deliverable e-mail addresses matched to customer databases on an opt-in basis. The service allows end users to send potential subscribers e-mails that …
The Lab Safety Supply subsidiary of maintenance, repair, and operations supplies giant W.W. Grainger announced on Jan. 31 that it is acquiring the assets of Rand Materials Handling Equipment for approximately $16 million.
Consumers are not only getting comfortable with the task of e-tailing, they are happier and more willing to return items purchased online, according to
The acquisition of marketing database solutions provider ClarityBlue by information solutions company Experian will allow it to obtain consumer information in more high-tech fashions and to get databases up and running in less time, says Rick Erwin, Experian