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Post By Tim Parry

Truth, Justice, and the American tween  May 01, 2006 9:30 PM By Tim Parry

Apparel retail chain Justice, which caters to preteen girls, is launching a print catalog scheduled to mail in late July, just in time for the back-to-school

Live from DM Co-op: DMA’s Greco on the New “Three R’s”  Apr 30, 2006 12:48 AM By Tim Parry

White Plains, NY–Technology has given direct marketers more ways of getting their messages to the masses than ever before, but consumers also have more ways to turn off those lines of communication, Direct Marketing Association president John Greco said in his April 27 keynote speech

Reader’s Digest American Made: Not for Patriots Only  Apr 26, 2006 6:03 PM By Tim Parry

Every now and then, a catalog marketer will try to buck the conventional wisdom

Positive Thinking Will Restore Trust in the Direct Marketing Industry  Apr 24, 2006 9:41 PM By Tim Parry

Trust within the direct marketing industry will be restored once those within the industry treat it with a more positive focus: That was the message behind Susan McNamara

Think Like a Consumer to Protect the List Industry  Apr 17, 2006 8:48 PM By Tim Parry

Chicca D’Agostino, president of Hackensack, NJ-based list management firm Focus USA, says that list owners and professionals need to be more cautious before accepting work from direct marketers. In addition to helping direct marketers find the right people to send offers to, list brokers and managers should also look out for signs of trouble.

Process, Procedures, and Compliance: A Five-Step Program  Apr 08, 2006 1:20 AM By Tim Parry

To help list owners, renters, brokers, and managers avoid running foul of the Federal Trade, Stacey Girt, senior vice president at Newtown, PA-based services provider MKTG Services, offered a five-step program designed to promote proper process, procedures and compliance.

Live from Directo Days: Connecting Creatively with Hispanics  Apr 06, 2006 6:57 AM By Tim Parry

New York

Live from Directo Days: 10 Best Practices for Hispanic Online Marketing  Apr 05, 2006 6:13 AM By Tim Parry

New York–During the past year the number of Hispanics online has jumped by 1 million people, to 15 million, according to Captura Group principal Lee Vann–which is all the more reason for multichannel merchants to focus on the demographic.

FootSmart parent steps out with new shoe catalog  Apr 01, 2006 10:30 PM By Tim Parry

The oldest of the baby boomers are turning 60 this year, but that doesn’t mean they want to wear the same sort of comfy but styleless shoes their grandparents

Take action on data  Apr 01, 2006 10:30 PM By Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,

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