MCM Growing Global



Post By Tim Parry

Use Traditional and Non-traditional Data In Your Models  Aug 13, 2007 8:19 PM By Tim Parry

During a session at List Day on Aug. 2, Erik Findeisen, CEO of direct marketing consultancy FC Data Services, outlined a few traditional and non-traditional sources catalogers should take advantage of when modeling their lists.

Reactivate Old Customers With New Products  Aug 06, 2007 6:40 PM By Tim Parry

Speaking at the Direct Marketing Association’s List Day on Thursday, Janette Barret of International Masters Publishers Inc. said the secret to reactivating old expires is to offer them a new product within the same affinity.

Back-to-School Shoppers Studying Direct Channels  Aug 02, 2007 12:38 AM By Tim Parry

Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.

CozyDays Opens Three Online Stores  Aug 01, 2007 9:37 PM By Tim Parry

CozyDays, a multichannel retailer of outdoor living products launched three specialty consumer online stores in late July to compliment its Website.

Crutchfield expands to Canada  Aug 01, 2007 9:30 PM By Tim Parry

After testing the market with a Website this past fall, consumer electronics merchant Crutchfield has launched a print catalog in Canada. The 36-page

Just like every May  Aug 01, 2007 9:30 PM By Tim Parry

Delivery-wise, May 2007 was almost a carbon copy of May 2006, which was nearly identical to May 2005.

I don’t know, you tell me  Aug 01, 2007 9:30 PM By Tim Parry

When Steve August joined Brookstone in 2001 as its vice president of customer marketing, source allocation meant matching a purchase back to a specific

You Can Mail Businesses on the Do-Not-Call List  Jul 30, 2007 7:15 PM By Tim Parry

Many businesses sign up for the Do-Not-Call list, which protects consumers from telemarketers. But business mailers can mail companies on the DNC list. Should you? Dun and Bradstreet’s Andrew Kapochunas thinks so

Roaman’s ‘R’ Accessories  Jul 26, 2007 2:49 AM By Tim Parry

Plus-size women

Bissig Out at Millard-Mokrynski  Jul 19, 2007 3:05 AM By Tim Parry

Dennis Bissig last week left list firm Millard-Mokrynski Group, less than a month after parent company infoUSA announced that it would merge Millard Group with Mokrynskidirect.

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