Post By Tim Parry

Disney Looking to Buy Back Stores  Mar 25, 2008 1:54 AM By Tim Parry

Maybe running its own retail stores isn’t such a Mickey Mouse idea for the Walt Disney Co. after all.

Clean Up Your Act (Before You Use a Co-op)  Mar 24, 2008 11:46 PM By Tim Parry

Unhappy with the data you

Yankee Candle Learns From Matchback Analysis  Mar 17, 2008 11:42 PM By Tim Parry

The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.

That’s why matchbacks are so important to the firm. If it understands a consumer

Live From NEMOA: Eastwood Gets Social With Customers  Mar 14, 2008 4:09 AM By Tim Parry

When it comes to social networking, Eastwood may have a head start.

Live From NEMOA: Choice Words for Catalog Choice et al  Mar 14, 2008 4:06 AM By Tim Parry

What began as a session on how home decor merchant Williams-Sonoma uses customer data to form its contact strategies turned into a debate about the pros and cons of catalog opt-out services.

Video to Star on Doctors Foster and Smith Site  Mar 06, 2008 7:54 AM By Tim Parry

Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.

Cut Back on Starbucks, But Don’t Stop Prospecting  Mar 04, 2008 1:01 AM By Tim Parry

Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.

ATD-American acquires Adirondack Direct  Mar 01, 2008 10:30 PM By Tim Parry

ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business

J.C. Penney pairs up with Polo  Mar 01, 2008 10:30 PM By Tim Parry

A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The

Lightman out of Sharper Image  Mar 01, 2008 10:30 PM By Tim Parry

Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.’s

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