Operations Summit



Post By Tim Parry

SkyMall Launches In-Home Catalog  Apr 12, 2007 3:17 AM By Tim Parry

SkyMall, the co-op catalog distributed via airplane seat pockets, will mail its first in-home catalog next week to about 500,000 homes

New Life Launches Lotus Touch Spin-off  Apr 12, 2007 1:18 AM By Tim Parry

New Life Systems has launched a spin-off catalog selling its Lotus Touch line of nut-oil-free salon products.

PetSmart Exiting Equine Business  Apr 01, 2007 9:30 PM By Tim Parry

Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business. It is also removing the State Line Tack departments

List and Data Strategies: Analytic Tools Meet Web 2.0  Apr 01, 2007 9:30 PM By Tim Parry

The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics

Live from NEMOA: Using Multichannel Forensics to Analyze Your Customer Database  Mar 26, 2007 10:50 PM By Tim Parry

Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.

Live from NEMOA: Examine Your Contact Strategies  Mar 26, 2007 10:45 PM By Tim Parry

Cambridge, MA

Reviewing Best Practices to Cope with the Rate Hike  Mar 26, 2007 9:53 PM By Tim Parry

At the New England Mail Order Association (NEMOA) spring conference last week in Cambridge, MA, the biggest out-of-session discussion was how to mitigate the effect of the U.S. Postal Service’s upcoming rate increase.

Live from NEMOA: Catalogers Need to Pass Costs on to Consumers  Mar 24, 2007 1:27 AM By Tim Parry

Cambridge, MA

Live from NEMOA: Ensure That Your Website Drives Smoothly  Mar 24, 2007 1:16 AM By Tim Parry

Cambridge, MA

Live from NEMOA: Resilient Catalogers Will Survive  Mar 23, 2007 6:29 PM By Tim Parry

Cambridge, MA

© 2015, Access Intelligence, LLC. All rights reserved.