Operations Summit



Post By Tim Parry

Home Depot folds two titles  Dec 01, 2006 10:30 PM By Tim Parry

Just a year after launching the catalogs, The Home Depot has ceased mailing its upscale furnishings book 10 Crescent Lane and lighting catalog Paces Trading

Insert Media: Not Just an Alternative  Dec 01, 2006 10:30 PM By Tim Parry

It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and

WHERE ARE THEY NOW?  Dec 01, 2006 10:30 PM By Tim Parry

Then: All Things Considered mailed to 1 million names in July 1996 as a spin-off of Omaha, NE-based gift cataloger Tender Heart Treasures. The 10-page

CAPTURING PHANTOM DEMAND  Dec 01, 2006 10:30 PM By Tim Parry

For many direct merchants, recording phantom demand can be as elusive as capturing an actual ghost. Advancements in contact center and Website technology

Chimpfeet Launches Catalog  Nov 29, 2006 9:50 PM By Tim Parry

No, it doesn

Lowe’s Debuts Catalog  Nov 22, 2006 4:23 AM By Tim Parry

Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line

Brookstone Launches Invitation-Only Loyalty Program  Nov 22, 2006 2:00 AM By Tim Parry

Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.

Business As Usual For Rubin Response Services  Nov 20, 2006 8:52 PM By Tim Parry

A week after list firm Rubin Response Services was purchased by Omaha-based conglomerate infoUSA and folded into its Walter Karl subsidiary, it was business as usual for the newly-purchased firm.

Ross-Simons Launches Diamond Microsite  Nov 16, 2006 1:01 AM By Tim Parry

Jewelry cataloger/retailer Ross-Simons has launched a Website that it hopes will be a direct challenge to online diamond sellers Blue Nile and Diamonds.com.

InfoUSA Buys Rubin Response  Nov 13, 2006 7:18 PM By Tim Parry

InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.

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