Tim Parry
FedEx announced late last week that it will increase the standard list rates for FedEx Ground and FedEx Home Delivery by an average of 4.9%, effective Jan. 4. The increase will match a previously announced rate increase by rival carrier UPS.
IN A MOVE TO INCREASE ITS PRESENCE on the Twitter and Facebook social media platforms, Sierra Trading Post is asking its customers to add the hashtag
TO ENCOURAGE CONSUMERS to check out its fun holiday gifts, office supplies merchant Office Depot in November launched the microsite Top30SmartGifts.com.
If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers. When the song is over, an ad for an apparel
2009 WAS A TOUGH YEAR FOR MANY TO BE CHARITABLE, but that didn’t stop several marketers from supporting causes. In fact, many merchants are incorporating
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
“Mobile devices are integral parts of our guests
The goal of the flash site is to help consumers shop for gifts based on a recipient’s personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot’s executive vice president-e-commerce and direct marketing.
Several merchants are opening their corporate purse strings and incorporating cause marketing as a part of their overall promotion mix. And the timing could be good for retailers hoping to boost revenue during the holiday season. That’s because 56% of …