Paper Wishes Takes On Its Own Fulfillment

| Tim Parry

Multichannel crafts merchant Paper Wishes in late 2007 thought it would be a good thing to bring its fulfillment closer to home by choosing a nearby outsourcer. But after a disastrous experience with a local third-party provider, the marketer last year decided to take charge its own fulfillment.

Q&A with E-Tailing Group’s Lauren Freedman

| Tim Parry

E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings

WearGuard-Crest Brands to Get Out of Direct

| Tim Parry

Aramark Corp. will stop selling its WearGuard-Crest work clothing and accessories brand in its catalog and direct mail pieces. The exit from catalog and direct sales is expected to take place over the course of many months.

Gifts Universe on the Decline

| Tim Parry

The Gifts and Collectibles Catalog Market Segment is losing names. The universe shrank about 11%, or about 2.3 million names, from the fourth quarter