Live From NRF: It’s All About the Customer Experience in 2009
New York–Want to keep your customers during tough economic times? Try to win them over with a great customer experience
Tim Parry
E-mail Not Reaching Your Target? Try a Shorter Subject Line
When it comes to e-mail subject lines, shorter is sweeter to the consumer
ComScore Says Holiday E-Commerce Down 3%
Although online spending reached $25.5 billion this holiday season, it was down 3% compared to the same shopping days in 2007, according to data compiled by online purchasing behavior monitoring company comScore. This marks the first time comScore has seen negative growth rates for the holiday season since it began tracking e-commerce in 2001
Consumer Confidence Falls Back Down
Consumer confidence has hit a low, according to The Conference Board
Survey Says: Consumers Not So Satisfied With E-tailers This Holiday
According to the annual Top 40 Online Retail Satisfaction Index from ForeSee Results and FGI Research, 40% of e-tailers saw a decline in customer satisfaction.
The Parent Co. Files for Chapter 11
The Parent Co. and its subsidiaries have filed for bankruptcy. The multichannel children
Capturing Invalid E-mail Addresses? Maybe It’s Your Site
Do your online customers frequently enter an invalid e-mail address during the order process? It happens more than most merchants realize, and it is probably because of the method used to capture that data
Social Network Advertising Can Bring In Targeted Leads
Facebook. You can use it to find long-lost friends, and you can use it to find targeted leads. Before you say it’s not at all possible, read what Brian Rice of Red Clay Media had to say about prospecting in a social media environment last week at NCDM
Avoid the Batch and Blast E-mail Mentality
Still batching and blasting e-mails to your entire customer list? Boy, we hope not. Last week at NCDM, Roy Wollen discussed the bad things that could happen if you aren’t segmenting your e-mail files and getting your message to the right target