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ChannelAdvisor Executive Chairman and Founder Scot Wingo was gracious enough to do a Google Hangout video interview with Multichannel Merchant on Tuesday to talk about Cyber Weekend 2015. Not only did Scot and Multichannel Merchant Managing Editor Tim Parry discuss Amazon’s strong showing, eBay’s weak strategy, and great surges by omnichannel marketplaces, but they discussed China’s Singles Day, and why Star Wars merchandise didn’t fare well over the Cyber 5.
All sorts of sales records were set on Cyber Monday 2015. IBM reported a 17.8% lift in Cyber Monday sales, and Adobe said nearly $3 billion was spent online.
Despite closing its doors and urging its customers to “Opt Outside” on both days, U.S. retailer REI saw growth in online traffic from customers on both days.
Cyber Weekend sales from Thanksgiving through Sunday reached $8.03 billion, a 17% increase, or $1.14 billion more, than in 2014, according to Adobe.
But how high were they? Preliminary results show that Black Friday sales were up anywhere from 16.1% to 21.5%, depending on which vendor is reporting figures.
Managing Editor Tim Parry never thought he’d go to one mall and one shopping center with a major discount store on Black Friday and not have to deal with horrific traffic, angry mobs, and find a parking spot. Here’s more about Tim’s omnichannel Black Friday.
CEOs… If you’re going to talk the talk and tell America that your stores are going to be open on Thanksgiving Day, you better walk the walk as well.
A new Parry Family tradition began this Thanksgiving Day. This was the first time in about 10 years that my wife, Ursula, was not doing double-duty as a float escort at the Macy’s Thanksgiving Day Parade and/or working as an associate store manager at the Trumbull, CT, Macy’s, or that I was not out covering […]
And we have our first Black Friday ecommerce casualty. Neiman Marcus has been down since 8 a.m. EST.
IBM says ecommerce sales for Thanksgiving were up 26% over the same day in 2014, with consumers spending $123.45 per order. So how did online customers shop, and did all retailers survive the onslaught of traffic? Find out here.