Gupta Takes Another Chance at Super Bowl Ads
InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
Tim Parry
Potential Data Breech for J.C. Penney
Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.
J.C. Penney to Shutter PA Call Center
As more of its direct business continues to shift to the Internet, J.C. Penney announced last week it will close its call center in Moosic, PA.
Robbing from the Rich
Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?
Should Catalogers Mail on Super Tuesday?
It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they
A slight rebound in October
After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media
Staples starts online catalog for its contract customers
Office supplies cataloger Staples is giving its contract customers an option: paper or online. In an effort to eventually cut down on the number of catalogs
MasterCard Survey: Holiday Sales Up 3.6%
Retail sales for the time between Black Friday (Nov. 23) and Dec. 24 grew by a seasonally adjusted 3.6% over the same period in 2006, according to MasterCard Advisors
Staples Launches Online Catalog for Contract Customers
Office supply cataloger Staples is giving its contract customers an option: paper or online.