MULTICHANNEL MERCHANT » ARCHIVES FOR
What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends. Licensed apparel seller 47 Brand’s most-popular item is the #47mysteryscrum, and it has helped it clear out merchandise and build its social presence.
Customer experience professionals can’t afford to muddle along with incomplete measurement programs. Fortunately, they don’t have to. In a recent report, Forrester senior analyst Maxie Schmidt-Subramanian uncovered the following seven steps that result in a disciplined, well-rounded approach to systematic measurement practices.
Kellyco Metal Detectors has joined the Duck Dynasty: Kellyco has reached an exclusive licensing deal with Synergy Outdoors and Duck Commander to distribute and sell a branded line of Duck Commander metal detectors.
The Operations & Fulfillment and Marketing & Ecommerce guides contain research results, best practices, thought leadership and ideas, key technology category comparisons, analysis, and more.
Less than a year after announcing he was stepping down as chairman and Carlos Alberini’s co-CEO, Gary Friedman has returned to that position at Restoration Hardware Holdings.
In this video taken at IRCE 2013, three ecommerce executives talk about why it’s important that the marketing and fulfillment teams are on the same page.
B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce.
In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.
Rakuten and NetSuite were able beef up their order management and order fulfillment systems. For Webgistix and OrderMotion, partnerships with these ecommerce platform giants means more customers down the road.
Want to get your site ready for the Holiday season? Test, test and test.