Insert Media: Not Just an Alternative
It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and
Tim Parry
WHERE ARE THEY NOW?
Then: All Things Considered mailed to 1 million names in July 1996 as a spin-off of Omaha, NE-based gift cataloger Tender Heart Treasures. The 10-page
CAPTURING PHANTOM DEMAND
For many direct merchants, recording phantom demand can be as elusive as capturing an actual ghost. Advancements in contact center and Website technology
Chimpfeet Launches Catalog
No, it doesn
Lowe’s Debuts Catalog
Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line
Brookstone Launches Invitation-Only Loyalty Program
Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.
Business As Usual For Rubin Response Services
A week after list firm Rubin Response Services was purchased by Omaha-based conglomerate infoUSA and folded into its Walter Karl subsidiary, it was business as usual for the newly-purchased firm.
Ross-Simons Launches Diamond Microsite
Jewelry cataloger/retailer Ross-Simons has launched a Website that it hopes will be a direct challenge to online diamond sellers Blue Nile and Diamonds.com.
InfoUSA Buys Rubin Response
InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.
WHERE ARE THEY NOW?
Then: Terry SportSkorts debuted as a test spin-off of the Terry Precision Cycling catalog in January 2001. About 105,000 copies of the 24-page book mailed.