Rappaport: List Brokers Need to Communicate Better, Offer More

| Tim Parry

List brokers need to play a more strategic role with their clients, and communicate that role better, if they want to survive in the ever-evolving field, ALC chairman/CEO Donn Rappaport said at his company’s annual For Brokers Only luncheon May 4 at New York’s Chelsea Piers.

SmartPak barks up a new tree

| Tim Parry

SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, is going to the dogs with the launch of the SmartPak Canine catalog.

Beyond the basic model

| Tim Parry

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,

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| Tim Parry

On the front end, personalizing products is a great idea that can give you a distinctive edge over your competitors. On the back end, however, offering