Erwin: ClarityBlue Deal Will Advance Experian’s Offerings

| Tim Parry

The acquisition of marketing database solutions provider ClarityBlue by information solutions company Experian will allow it to obtain consumer information in more high-tech fashions and to get databases up and running in less time, says Rick Erwin, Experian

Live from NRF: Online Retailing Out, Multichannel Retailing In

| Tim Parry

New York–The gravestone on the fourth slide of Forrester Research vice president Carrie Johnson’s presentation at the National Retail Federation’s annual convention Monday was the proverbial picture that said 1,000 words. Online Retailing, it declared, is dead. Long live Multichannel Retailing.

Leon Henry Reflects on 50 Years of Insert Media

| Tim Parry

A lot has changed in the marketing industry since Leon Henry started his business in 1956, especially the acceptance of insert media as a form of marketing. But 50 years on, Henry, founder/president of the Hartsdale, NY-based list firm that bears his name, says he doesn’t know the tactic’s future.

Looking for Trigger-Event Shoppers? Try New Credit-Card Owners

| Tim Parry

Recency/frequency/monetary value (RFM) models, a building block of direct marketing, work because shoppers who have bought recently or frequently are more likely than others to buy again in the near future. At least two industry experts believe you can use data about newly issued credit cards for the same reason.