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Post By Tim Parry

Macy’s Testing Ecommerce in China, Signs Exclusive Deal with Alibaba  Aug 12, 2015 5:54 PM By Tim Parry

Macy’s, Inc. has formed a free-standing joint venture with Hong Kong-based Fung Retailing Limited to explore retailing in China, one of the world’s largest and fastest-growing consumer marketplaces. Under the joint venture, Macy’s plans to begin selling in China in late 2015 through an exclusive ecommerce presence on Alibaba Group’s Tmall Global.

Going Mobile to Capture the Impulse Buyer  Aug 12, 2015 2:03 PM By Tim Parry

Today’s impulse buyers are armed with smartphones. And if your ecommerce site is not mobile-friendly, and ready to handle the impulse buyer, you may be losing out on a sale. Here’s how you need to optimize your mobile commerce site to capture the impulse buyer.

Macy’s 2Q Sales Are Down 2.6%, But Terry Lundgren is Optimistic  Aug 12, 2015 12:15 PM By Tim Parry

Macy’s second quarter sales decreased 2.6%, but chairman and CEO Terry Lundgren was optimistic in a press release the company issued on Wednesday morning, even though he added that sales for the fiscal year will probably be down 1%. Here’s why Lundgren is still smiling despite the negative numbers.

B2B Ecommerce Can’t Completely Copy its B2C Counterparts  Aug 12, 2015 7:40 AM By Tim Parry

The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.

IBM Does Complete Redesign of Tractor Supply  Aug 09, 2015 8:12 AM By Tim Parry

At the heart of the solution is a completely redesigned TractorSupply.com, which provides optimal viewing across all devices, easier integration with social media pages, and a simplified check-out process. Behind the scenes, the company migrated the entire platform to a new IBM Cloud for greater overall business performance.

Growing your Global Presence Means Going with the Business Flow  Aug 06, 2015 12:05 PM By Tim Parry

Global consumer products manufacturer Newell Rubbermaid grows its global ecommerce presence by focusing on areas is already doing business, and matching that up with where ecommerce is either already big or is emerging quite a bit. In this video, Newell Rubbermaid Vice President of Global Ecommerce Jeremy Liebowitz gives us a look at the company’s cross-border strategy.

Why Retailers are Slow to Go Omnichannel  Aug 05, 2015 8:01 AM By Tim Parry

Retailers throw out the term omnichannel like every merchant is offering their customers the ability to buy online and pick up in store. But truth be told,that’s a big part of the reason you’re seeing a slowdown of omnichannel roll-outs. Here’s why omnichannel tends to fail at the store level.

Reader’s Survey: We’d Love Your Feedback  Aug 03, 2015 11:27 AM By Tim Parry

How is Multichannel Merchant serving your professional needs? Do you want more news, case studies, or “how to” content from us? Do you prefer webinars, video, e-newsletters or magazines? As a way of saying “thank you,” we’ll randomly draw names from 3 completed surveys and let you win one of three Amazon gift cards.

Amazon Dash Buttons are Way Cooler Than Post-it-Notes  Aug 02, 2015 9:24 AM By Tim Parry

And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.

The 5 Ms of Selling Cross-Border Into China  Jul 30, 2015 3:02 PM By Tim Parry

It seems like if you want to build your cross-border ecommerce strategy into China, it comes down to 5 M-words or phrases. In no particular order, they are…

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