5-Year-Old Boy Hits Bullseye With Amazon Purchase

| Tim Parry

My wife and I never worried about our son actually making a purchase, since navigating checkouts could be a daunting task for a 5-year-old and he also doesn’t have access to our credit card numbers or PayPal account. But since Amazon introduced 1-click ordering, William managed to order himself a Toy Story Deluxe Bullseye Figure… Let this be a lesson.

Creating an Emotional Connection With Your Customer

| Tim Parry

Launched in March 2013, Wildfang is an online and offline retailer serving up over 50 brands, including its own private label line, of women’s apparel for tomboys. At the NEMOA directXchange conference on September 14, Wildfang co-founder and CEO Emma Mcilroy will discuss how Wildfang is building a movement of badass women through a balanced use of emotional connection and consumer insights.

Why Lingerie Startup True & Co. Ventured Into Catalogs

| Tim Parry

Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview.

What’s Your Sign? Using Zodiac Symbols to Determine Messaging

| Tim Parry

Can someone’s date of birth determine what sort of messaging they will respond to? Alex Pratt, founder of direct-to-customer reading lamp seller Serious Brands, who is also the chairman of the CatEx Direct Commerce Association in the UK, says someone’s Zodiac sign could determine what sort of messaging they will respond to.

Office Depot

Roland Smith Retiring, Office Depot Reorganizing Executive Committee

| Tim Parry

With its merger with office supplies rival Staples off the table, Office Depot, Inc. is taking care of business. Office Depot is reorganizing its executive committee to better align with a three-year strategic plan unveiled by the company during its second quarter earnings call earlier this month. And that includes the retirement of its CEO, Roland Smith.

Staples Raising Stakes by Doubling Down on Staples Business Advantage

| Tim Parry

Office supplies seller Staples, Inc. is in the “early innings of a dynamic and pronounced strategic repositioning,” which includes raising its stakes by doubling down on Staples Business Advantage to win mid-market business customers in North America, Interim CEO Shira Goodman said Wednesday during the company’s second-quarter earnings call. Here’s a look at how Staples plans to do that.

BFGoodrich Taking Tire Sales Online

| Tim Parry

BFGoodrich Tires will launch an online tire purchasing program in September. Here’s a look at the BFGoodrich.com launch, and how consumers will be able to purchase tires from the manufacturer.