Post By Tim Parry

Listrak CEO Ross Kramer on Email Marketing, IRCE Debut  Jun 04, 2014 9:47 AM By Tim Parry

Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.

Why I’m Excited about Niraj Shah’s IRCE 2014 Keynote  Jun 02, 2014 7:45 AM By Tim Parry

At IRCE 2014, Shah will explain the company’s strategy, what it took to turn the ship and how the new focus has helped the company deepen its bond with shoppers.

Frederick’s of Hollywood Group Goes Private  Jun 02, 2014 6:01 AM By Tim Parry

Frederick’s of Hollywood Group Inc. has announced the completion of its acquisition led by a group consisting of HGI Funding LLC. The total transaction is valued at approximately $24.8 million.

CASL vs. CAN-SPAM | A Tale of the Tape  May 31, 2014 1:42 PM By Tim Parry

Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.

How SmartFurniture Wins With Personalization  May 31, 2014 12:33 PM By Tim Parry

Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.

SHOP.CA Scales Video Production for 100,000 Products  May 29, 2014 12:30 PM By Tim Parry

Canadian online marketplace increases customer engagement and social sharing through automated video solution.

Understanding the Canadian Anti-Spam Law (CASL)  May 29, 2014 7:56 AM By Tim Parry

Check out this video from Montréal-based email marketing firm CakeMail to see if your Canada-bound emails are compliant, and learn the difference between CASL and CAN-SPAM.

Please Welcome Mike O’Brien to the Multichannel Merchant Team  May 27, 2014 11:34 AM By Tim Parry

Mike O’Brien has joined Multichannel Merchant as Senior Editor, and will head up our Operations and Fulfillment team. Please reach out to Mike with your O+F tips and article ideas, and let him know if you are interested in contributing O+F content to MultichannelMerchant.com.

Why Customer Service and Distribution Go Hand-in-Hand  May 27, 2014 10:48 AM By Tim Parry

While marketing and customer service clearly go hand-in-hand, the bridge between the contact center and order fulfillment can sometimes go ignored. In this video, S&S Worldwide Director of Distribution Mark Desrosiers talks about how he interacts with the customer service team to help ensure the best overall customer experience.

Target to Test Same-Day Delivery  May 26, 2014 3:10 PM By Tim Parry

Target will test same-day delivery next month in three markets, the discount department store merchant said May 21 during its first-quarter earnings call.

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