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Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.
At IRCE 2014, Shah will explain the company’s strategy, what it took to turn the ship and how the new focus has helped the company deepen its bond with shoppers.
Frederick’s of Hollywood Group Inc. has announced the completion of its acquisition led by a group consisting of HGI Funding LLC. The total transaction is valued at approximately $24.8 million.
Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.
Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.
Canadian online marketplace increases customer engagement and social sharing through automated video solution.
Check out this video from Montréal-based email marketing firm CakeMail to see if your Canada-bound emails are compliant, and learn the difference between CASL and CAN-SPAM.
Mike O’Brien has joined Multichannel Merchant as Senior Editor, and will head up our Operations and Fulfillment team. Please reach out to Mike with your O+F tips and article ideas, and let him know if you are interested in contributing O+F content to MultichannelMerchant.com.
While marketing and customer service clearly go hand-in-hand, the bridge between the contact center and order fulfillment can sometimes go ignored. In this video, S&S Worldwide Director of Distribution Mark Desrosiers talks about how he interacts with the customer service team to help ensure the best overall customer experience.
Target will test same-day delivery next month in three markets, the discount department store merchant said May 21 during its first-quarter earnings call.