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Post By Tim Parry

New York Giants Email Marketing is Not Clicking  Feb 01, 2012 7:25 PM By Tim Parry

The New York Giants are in Super Bowl XLVI because its offense, defense and special teams are clicking at the right time of the season. But I have a feeling Giants fans

Lundgren: Macy’s “Just Getting Going” With Ecommerce  Jan 18, 2012 2:47 AM By Tim Parry

Online sales for macys.com and bloomingdales.com, combined, were up 35.8% in December, 40.3% for the 2011 holiday season, and 39.7% in 2011 year-to-date. But Macy’s president and CEO Terry Lundgren is not ready for his company’s ecommerce team to rest on its laurels.

Best Practices for Creating Product Videos  Jan 16, 2012 12:00 AM By Tim Parry

The viewing of videos on ecommerce product pages is growing at an extremely rapid pace, according to reports that surfaced this past holiday season. But despite the rise in popularity and conversions, merchants are still struggling to determine how to best use video on their product pages.

Free Shipping Day was Big for Ecommerce, Small for Email  Jan 05, 2012 2:31 AM By Tim Parry

The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn’t a big deal for email marketers.

2011 in Review: Merchants Get Facebook Savvy  Dec 30, 2011 3:49 AM By Tim Parry

The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.

2011 in Review: QR Codes Become Mainstream and Mystery  Dec 29, 2011 5:01 AM By Tim Parry

The U.S. Postal Service, which is not necessarily known for being cutting-edge, deserves credit for raising QR code awareness to direct mailers. The USPS offered mailers a 3% discount if it used the 2D barcodes in its mailings over the summer.

Holiday Ecommerce Spending Tops $35 Billion  Dec 29, 2011 12:07 AM By Tim Parry

Consumers spent $35.3 billion at consumer ecommerce sites between Nov. 1 and Dec. 26, marking a 15% increase versus the corresponding days last year, online measurement firm ComScore reported today.

2011 in Review: Chapter 11 Filings Subside  Dec 28, 2011 5:03 AM By Tim Parry

Harry & David, Orchard Brands and Borders were among the big-name retailers that filed for Chapter 11 in 2011. But while the financial crisis of 2008 forced several merchants to file for bankruptcy

Sears Holdings Gets Drilled: Closing up to 120 Stores  Dec 28, 2011 4:53 AM By Tim Parry

Sears Holdings did not have a happy holiday, according to guidance it released this morning. The department store and discount store retailer said it will close between 100 and 120 Kmart and Sears full-line stores.

Free Shipping Day Offers Flood Facebook and Twitter  Dec 16, 2011 10:13 PM By Tim Parry

Almost 2,600 merchants are offering Free Shipping Day promotions today. Here’s a quick sampling of how merchants are spreading their Free Shipping Day messages on Facebook and Twitter.

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