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Company president Jimmy Weng says adding product videos a year ago helped eParty Unlimited’s conversion rates grow. What’s more, thanks to recent changes to Google that reflect the importance of video, the merchant’s search engine rankings have risen as well.
The holiday season was not a happy one for Harry & David Holdings, and the company said yesterday it will not be able to finance continuing operations without securing new capital and restructuring its obligations.
Bluefly.com aims to help consumers dress their best with its discounted designer apparel and accessories. Now it hopes to make its customers smell
The majority of surveyed retail associates, 55%, believe that this holiday season
Roaman’s has rebranded. The multichannel plus-size women’s apparel merchant began showing off its redesigned logo and catalog pages and its “All About You
Bill Bass is not a fan of QR codes. Bob Myers is a fan of customers having their own conversation on your ecommerce site. They didn;t agree with each other on those two subjects, but here’s they agreed on during a session on ecommerce trends at the National Retail Federation
Golf equipment and apparel retailer Golfsmith knew it needed to keep up with the times and include videos on its ecommerce site, Golfsmith.com. Here’s why the merchant chose to outsource its video production.
What merchant delivers the best in customer service? Online shoes merchant Zappos.com overtook last year’s winner, sporting goods and apparel merchant L.L. Bean, in the NRF Foundation/American Express Customers
Ecommerce platform provider Mercent says its retail clients participating in Amazon.com’s “Selling on Amazon” third-party marketplace program and through Google Product Search increased in the fourth quarter by 46% and 28% respectively.
Apparel merchant Lands’ End has launched its January digital catalog with enhanced service functions including touch, pinch and zoom gestures developed for the iPad.