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Post By Tim Parry

Is Geofencing Losing its Creepiness?  Oct 18, 2011 7:59 AM By Tim Parry

Geofencing was a hot topic Monday at the Mobile Shopping Fall conference. The tactic involves marketing to an opted-in mobile customer via SMS messaging based on the customer’s proximity to a certain location.

Is Facebook Commerce the Right Strategy for Your Business?  Oct 03, 2011 9:30 PM By Tim Parry

Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz

Exclusivity Helps Keep Rue La La’s Cart Abandonment Low  Sep 15, 2011 9:04 PM By Tim Parry

There’s a reason Rue La La has chosen to shun social sign-ins such as Facebook Connect and remain an invite-only flash sales portal. And that

Catholic Company Does QR Code Correctly  Sep 03, 2011 9:11 PM By Tim Parry

Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.

Hurricane Irene Not a Boon for Online Mattress Sales  Sep 01, 2011 10:29 PM By Tim Parry

As retailers release August sales figures today and say Hurricane Irene helped give them an ecommerce sales boost, at least one merchant says the storm that rocked the Atlantic coast this weekend caused a huge drop in traffic.

Study Shows Merchants Still Aren’t Multichannel  Aug 30, 2011 2:01 AM By Tim Parry

You may sell through multiple channels, but are you really a multichannel merchant? Most merchants aren’t, according to a study conducted in April by cross-channel commerce solution provider CrossView.

Express Launching Print and Digital Catalogs  Aug 25, 2011 10:53 PM By Tim Parry

Fashion apparel retailer Express is releasing its first catalog. The 48-page book is expected to be in mailboxes by the end of August.

Are QR Codes on Catalogs Cutting It?  Aug 23, 2011 7:55 AM By Tim Parry

The idea behind the promotion is an excellent way to help drive emerging technology. Unfortunately, a sampling of catalogs that have come across my desk show the use of QR codes is poorly carried out.

Fahrney’s Pens Elevates Online Experience  Aug 09, 2011 7:53 PM By Tim Parry

Fahrney

Sport Supply Group to Rebrand as BSN Sports  Aug 04, 2011 9:39 PM By Tim Parry

Business-to-business sports equipment merchant Sport Supply Group has combined its athletic catalog and field sales operations into one division called BSN Sports. The company will also change its corporate name to BSN Sports on Dec. 31.

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