MULTICHANNEL MERCHANT » ARCHIVES FOR
Food and gift merchants face unique challenges with shipping costs, profit margins and seasonality. We asked Tony Cox, founder of multichannel food consultancy 5th Food Group, to share his thoughts and discuss some of the latest trends in the food and gift industry.
Did social media jumped the shark before it could make inroads with merchants? Maybe not, but the results of Shop.org’s The State of Retailing Online 2010 conducted by Forrester Research show why marketers spend much more on search than social.
Green Mountain Coffee Roasters hopes to make a splash selling to small businesses with its new Business Coffee Express Website and catalog.
The Gardening Catalog Market Lost about 100,000 active names in the first quarter of 2010, according to New York-based list brokerage firm ParadysMatera.
The ePromos Promotional Products Website is user-friendly and does a great job of guiding customers through the ordering process. That’s in part why ePromos took home a Silver Award in the Business Specialty category in the 2010 MCM Awards competition.
Mobile browsers are generating 2.8% of overall site traffic and 2% of Web revenue, according to the results of the Forrester Research and Shop.org survey “The State Of Retailing Online 2010.” But merchants have been slow to get in gear with m-commerce strategies.
Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?
Still not sold on adding user ratings and reviews to your site? Maybe you should listen to GoGreenSolar.com’s story.
Is mobile commerce a vital channel for retailers? Yes, according to Imran Jooma, president of e-commerce for Sears Holdings.
You know you’re supposed to be gearing up for the mobile commerce revolution the one that everybody keeps saying is coming. The thing is, it’s already