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Dan Darnell of Baynote talks with Tim Parry of Multichannel Merchant about retargeting, showrooming, cross-device user experiences and other eye-opening game changers he saw in ecommerce marketing during the 2012 holiday season. The interview took place February at eTail West 2013.
Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers. But the days of batch-and-blast email marketing is not dead. And that may not be a bad thing for merchants who blast emails to their entire customer base.
While some ecommerce companies are still trying to perfect the U.S. market, new research has shown that jumping into international waters might be more lucrative.In this executive summary, you will learn: How to determine your international audience. Why marketplaces such as eBay and Amazon can help steer you in the right direction. Which alternative payment […]
The $1.02 billion in ecommerce sales for the year were the lowest for JCP since 2005, when it became the first retailer to break the $1 billion mark in online sales. Will the March 15 launch of Canadian fashion line Joe Fresh, and a revamped home store in May, help JCP differentiate itself online?
Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.
Following a slow fourth-quarter, Jerry Storch has decided to step down as CEO at Toys R Us. Meanwhile, Chris Vickers has been named president and CEO at Vermont Country Store, Victor Luis will eventually replace Lew Frankfort as Coach’s CEO, and Ulta Beauty president and CEO Chuck Rubin has been named CEO at Michaels Stores.
Jacoby Jones returned the second half kickoff 108-yards for a touchdown, and Gardiners Furniture, which sells online and through Baltimore-area showrooms, was on the hook for a reported $600,000 worth of free furniture. Fortunately Gardiners Furniture owner Gary Mullaney, he is no stranger to promotions such as this one. It’s the third time he’s run a traffic-driving Super Bowl promotion, and he’s had each one insured, just in case he’s had to pay out.
Under the new United States Post Office plan announced on February 6, catalogs and other forms of mail will no longer be delivered on Saturdays. Direct-to-customer merchants who mail catalogs told Multichannel Merchant they are fine with the United States Postal Service’s 5-day delivery plan, which is scheduled to go into effect the week of Aug. 5.
Amazon.com’s net sales increased 27% to $61.09 billion for the year ending Dec. 31, compared with $48.08 billion in 2011. Excluding the $854 million unfavorable impact from year-over-year changes in foreign exchange rates throughout the year, net sales grew 29% compared with 2011.
According to MCM Outlook 2012-13, 56% of respondents said they felt the United States Postal Service is a viable alternative to UPS and FedEx. Here’s what industry experts from Shipware, Endicia and LJM Consultants have to say about the pros – and cons – of USPS vs. FedEx and UPS.
by Deepa Sureka
Posted 7 hours ago
by James Smith
Posted 7 hours ago