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The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.
In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations
Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.
I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how hip and in-touch with pop culture I was. Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment Thank you, E! Entertainment […]
For its efforts, L.L. Bean
Best Buy may have pulled Richard Schulz’s offer to but it back and take it private off the tabel, and announced Hubert Joly as its new president and CEO. But Best Buy also said it does not intend to further provide or update earnings guidance for fiscal 2013, and that is not sitting well with Wall Street.
During her session at eTail Boston on Tuesday, DSW senior vice president Kelly Cook gave examples of why the shoe-seller’s Facebook page is a very active hangout for almost 700,000 fans. She also explained why building a community of loyal followers has lead to future earnings for DSW.
As we reported last month, same-day delivery appears to be the next step for ecommerce giant Amazon.com. According to published reports, Amazon is now offering a same-day delivery service, as is ecommerce rival eBay.
Best Buy had an interesting day in the Twittersphere on Monday, but it had nothing to do with the tweets it produced on its own behalf. Several tweeters shared links to articles about the confirmed buyout offer by company founder Richard Schulze, and others noticed that Best Buy employees may have been moonlighting in a certain control room.
Sometimes the best tweets are not about a special purchase, but tie into a special event. This tweet from Pegasus Lighting piqued our “Curiosity” hours after NASA’s rover landed on Mars.