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Post By Tim Parry

Bronze: pc/nametag Spring 2012  Sep 24, 2012 6:53 AM By Tim Parry

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

Bronze: L.L. Bean, Free Shipping  Sep 23, 2012 10:51 PM By Tim Parry

In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations

Bronze: Ulla Popken, Summer 2012  Sep 23, 2012 10:32 PM By Tim Parry

Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.

The Shelf Life of Viral Videos Explained  Sep 21, 2012 10:30 PM By Tim Parry

I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how hip and in-touch with pop culture I was. Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment Thank you, E! Entertainment […]

L.L. Bean Bags Crosschannel Merchant of the Year Honors  Sep 21, 2012 12:00 AM By Tim Parry

For its efforts, L.L. Bean

Best Buy Having a Bad Week  Aug 22, 2012 9:24 PM By Tim Parry

Best Buy may have pulled Richard Schulz’s offer to but it back and take it private off the tabel, and announced Hubert Joly as its new president and CEO. But Best Buy also said it does not intend to further provide or update earnings guidance for fiscal 2013, and that is not sitting well with Wall Street.

DSW Builds Shoe-lover Community with Social Media  Aug 16, 2012 6:02 PM By Tim Parry

During her session at eTail Boston on Tuesday, DSW senior vice president Kelly Cook gave examples of why the shoe-seller’s Facebook page is a very active hangout for almost 700,000 fans. She also explained why building a community of loyal followers has lead to future earnings for DSW.

Amazon and eBay Offering Same-Day Delivery  Aug 08, 2012 11:06 PM By Tim Parry

As we reported last month, same-day delivery appears to be the next step for ecommerce giant Amazon.com. According to published reports, Amazon is now offering a same-day delivery service, as is ecommerce rival eBay.

Twit-bits: Best Buy’s Buyout Bid and NASA Comparison  Aug 07, 2012 6:00 PM By Tim Parry

Best Buy had an interesting day in the Twittersphere on Monday, but it had nothing to do with the tweets it produced on its own behalf. Several tweeters shared links to articles about the confirmed buyout offer by company founder Richard Schulze, and others noticed that Best Buy employees may have been moonlighting in a certain control room.

@PegasusLighting Fact Piques our Curiosity  Aug 06, 2012 11:59 PM By Tim Parry

Sometimes the best tweets are not about a special purchase, but tie into a special event. This tweet from Pegasus Lighting piqued our “Curiosity” hours after NASA’s rover landed on Mars.

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