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Post By Tim Parry

Direct Sales Drop 5.4% at Frederick’s of Hollywood  Mar 15, 2012 1:46 AM By Tim Parry

Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.

Cooking.com Builds a Relationship With Email  Mar 13, 2012 2:00 AM By Tim Parry

A big reason for Cooking.com’s is having success with email marketing, director of email marketing Matt Bunn said, is because it’s beginning to treat the tactic as it would its social media channels. That is, Cooking.com wanted to be conversational with its customers, not just throw a deal a day their way.

Day 3: Tweets from #etail2012  Mar 02, 2012 8:54 PM By Tim Parry

Etail West is in the books, and thousands of tweets cameout of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 3 here. Miss the Day 1 tweets? Read them here. Day 2 tweets can be found here.

More Tweets From #etail2012, Day 2  Mar 01, 2012 8:53 PM By Tim Parry

Day 2 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 2 here.

Top Tweets From #etail2012, Day 1  Feb 29, 2012 8:20 PM By Tim Parry

Day 1 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 1 here.

Melissa Payner-Gregor Out at Bluefly  Feb 05, 2012 2:08 AM By Tim Parry

Melissa Payner-Gregor has resigned as CEO at Bluefly, according to an 8-K the off-price luxury apparel and accessories merchant filed Feb. 2 with the Securities and Exchange Commission. Payner-Gregor, who also gave up her seat on Bluefly’s board of directors, was immediately replaced by chief operations officer Joseph C. Park.

New York Giants Email Marketing is Not Clicking  Feb 01, 2012 7:25 PM By Tim Parry

The New York Giants are in Super Bowl XLVI because its offense, defense and special teams are clicking at the right time of the season. But I have a feeling Giants fans

Lundgren: Macy’s “Just Getting Going” With Ecommerce  Jan 18, 2012 2:47 AM By Tim Parry

Online sales for macys.com and bloomingdales.com, combined, were up 35.8% in December, 40.3% for the 2011 holiday season, and 39.7% in 2011 year-to-date. But Macy’s president and CEO Terry Lundgren is not ready for his company’s ecommerce team to rest on its laurels.

Best Practices for Creating Product Videos  Jan 16, 2012 12:00 AM By Tim Parry

The viewing of videos on ecommerce product pages is growing at an extremely rapid pace, according to reports that surfaced this past holiday season. But despite the rise in popularity and conversions, merchants are still struggling to determine how to best use video on their product pages.

Free Shipping Day was Big for Ecommerce, Small for Email  Jan 05, 2012 2:31 AM By Tim Parry

The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn’t a big deal for email marketers.

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