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It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
No catalog, no problem. Pet-themed products merchant Chimpfeet didn’t mail a holiday catalog this year, yet its revenue was up 47% in November and December.
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service
Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president
Are you sitting on the sidelines of the social media scene?
InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.
As more of its direct business continues to shift to the Internet, J.C. Penney announced last week it will close its call center in Moosic, PA.
Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?
It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they