Post By Tim Parry

David’s Bridal Dishes on Its One Love Web Content Campaign  Feb 23, 2009 10:57 PM By Tim Parry

True love is hard to find. But when people do find it, their stories can make for an engaging online, user-generated content campaign, as David

Victoria’s Secret’s New Spanish Site Gets Lost in Translation  Feb 01, 2009 10:30 PM By Tim Parry

Victoria’s Secret This Past Fall Quietly Launched a Spanish-language mirror site. The lingerie merchant hopes the new site will better serve its Spanish-speaking

Marketing to giftees  Feb 01, 2009 10:30 PM By Tim Parry

The holiday season is over (thank heaven). It’s time to barrage gift recipients with catalogs and e-mail messages, right? Not so fast. You may be trying

Study: Struggling Economy Prolonged Online Shopping Season  Jan 27, 2009 9:45 PM By Tim Parry

Online retail buying trends show consumers began shopping much earlier for the holidays in 2008 than in previous years, according to a new study by digital marketing service provider OneupWeb

Catalog Tracker: Mailing Volume Decreased in December  Jan 27, 2009 2:11 AM By Tim Parry

Merchants may have been desperate for last-minute holiday sales this year, but catalog mailing volume took a December dip. Still, those mailing catalogs did try to drive sales with incentives

ACMA Members Say, Send It in a Letter  Jan 17, 2009 3:54 AM By Tim Parry

Members of the American Catalog Mailers Association have launched a letter-writing campaign that they hope will convince the U.S. Postal Service to roll back catalog postage to its pre-2007 rates. Read on, and download your own letter template.

Circuit City to Liquidate  Jan 17, 2009 3:39 AM By Tim Parry

Beleaguered big box and online electronics retailer Circuit City, which filed for Chapter 11 bankruptcy in November, on Friday said it will liquidate its assets.

Live From NRF: Retail Putting Trust in Obama’s Hands  Jan 14, 2009 3:44 AM By Tim Parry

New York-The Barrack Obama administration is not in the White House for another week, but the retail sector is already putting its trust in the president-elect

Live From NRF: It’s All About the Customer Experience in 2009  Jan 14, 2009 3:36 AM By Tim Parry

New York–Want to keep your customers during tough economic times? Try to win them over with a great customer experience

E-mail Not Reaching Your Target? Try a Shorter Subject Line  Jan 12, 2009 9:23 PM By Tim Parry

When it comes to e-mail subject lines, shorter is sweeter to the consumer

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