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Post By Tim Parry

More Tweets From #etail2012, Day 2  Mar 01, 2012 8:53 PM By Tim Parry

Day 2 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 2 here.

Top Tweets From #etail2012, Day 1  Feb 29, 2012 8:20 PM By Tim Parry

Day 1 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 1 here.

Melissa Payner-Gregor Out at Bluefly  Feb 05, 2012 2:08 AM By Tim Parry

Melissa Payner-Gregor has resigned as CEO at Bluefly, according to an 8-K the off-price luxury apparel and accessories merchant filed Feb. 2 with the Securities and Exchange Commission. Payner-Gregor, who also gave up her seat on Bluefly’s board of directors, was immediately replaced by chief operations officer Joseph C. Park.

New York Giants Email Marketing is Not Clicking  Feb 01, 2012 7:25 PM By Tim Parry

The New York Giants are in Super Bowl XLVI because its offense, defense and special teams are clicking at the right time of the season. But I have a feeling Giants fans

Lundgren: Macy’s “Just Getting Going” With Ecommerce  Jan 18, 2012 2:47 AM By Tim Parry

Online sales for macys.com and bloomingdales.com, combined, were up 35.8% in December, 40.3% for the 2011 holiday season, and 39.7% in 2011 year-to-date. But Macy’s president and CEO Terry Lundgren is not ready for his company’s ecommerce team to rest on its laurels.

Best Practices for Creating Product Videos  Jan 16, 2012 12:00 AM By Tim Parry

The viewing of videos on ecommerce product pages is growing at an extremely rapid pace, according to reports that surfaced this past holiday season. But despite the rise in popularity and conversions, merchants are still struggling to determine how to best use video on their product pages.

Free Shipping Day was Big for Ecommerce, Small for Email  Jan 05, 2012 2:31 AM By Tim Parry

The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn’t a big deal for email marketers.

2011 in Review: Merchants Get Facebook Savvy  Dec 30, 2011 3:49 AM By Tim Parry

The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.

2011 in Review: QR Codes Become Mainstream and Mystery  Dec 29, 2011 5:01 AM By Tim Parry

The U.S. Postal Service, which is not necessarily known for being cutting-edge, deserves credit for raising QR code awareness to direct mailers. The USPS offered mailers a 3% discount if it used the 2D barcodes in its mailings over the summer.

Holiday Ecommerce Spending Tops $35 Billion  Dec 29, 2011 12:07 AM By Tim Parry

Consumers spent $35.3 billion at consumer ecommerce sites between Nov. 1 and Dec. 26, marking a 15% increase versus the corresponding days last year, online measurement firm ComScore reported today.

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