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Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.
As retailers release August sales figures today and say Hurricane Irene helped give them an ecommerce sales boost, at least one merchant says the storm that rocked the Atlantic coast this weekend caused a huge drop in traffic.
You may sell through multiple channels, but are you really a multichannel merchant? Most merchants aren’t, according to a study conducted in April by cross-channel commerce solution provider CrossView.
Fashion apparel retailer Express is releasing its first catalog. The 48-page book is expected to be in mailboxes by the end of August.
The idea behind the promotion is an excellent way to help drive emerging technology. Unfortunately, a sampling of catalogs that have come across my desk show the use of QR codes is poorly carried out.
Business-to-business sports equipment merchant Sport Supply Group has combined its athletic catalog and field sales operations into one division called BSN Sports. The company will also change its corporate name to BSN Sports on Dec. 31.
Usage of mobile apps for mobile search far outweighs mobile app offerings by merchants, according to a pair of studies released in July. A survey by multichannel platform provider CrossView shows that just 12% of large retailers offer mobile apps to their customers. Meanwhile, a study by digital measurement company ComScore shows consumers are big on using mobile apps for local search.
An SEO and custom content campaign conducted by search engine tracker AdGooroo and online marketer Rocket Clicks for Sam Ash has helped the musical instrument retailer grow its online business. In six months after the program began, SamAsh.com experienced a 15% increase in organic search traffic and a 30% increase in year-over-year sales for the month of April 2011. What’s more, Sam Ash saw a 29% increase in overall sales, which include both phone and ecommerce.
Robert Passikoff, president of loyalty marketing firm Brand Keys, says Borders dug its own grave. For example, instead of adding e-readers, Borders’ inventory went from just books to also include mugs, candles and stationery.