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Online measurement firm comScore today reported U.S. retail e-commerce spending surpassed $1 billion on Black Friday, up 26% vs. Black Friday 2011. But Black Friday was not the only big day for ecommerce. comScore reported a 32% rise in Thanksgiving Day shopping to $663 million.
Total Black Friday weekend spending online and in store reached an estimated $59.1 billion, up 12.7% from $52.4 billion last Black Friday weekend, according to a National Retail Federation survey conducted by BIGinsight.
Overall, online sales were up close to 24 percent over 2011. But what really stood out this year was the impact of mobile. As retailers continue to deliver multi-screen experiences that connect customers with personalized deals across multiple screens including PCs, smartphones, and tablets, mobile traffic soared to 27.8 percent, with the number of consumers using a movable device to make a purchase reaching 14.4 percent.
Sales that originated from paid search grew on Thanksgiving Day, despite trending down in November, according to statistics compiled by ChannelAdvisor.
The National Retail Federation said today that low October retail sales figures were down due to Superstorm Sandy and the impending fiscal cliff. NRF chief economist Jack Kleinhenz said in a press release that Superstorm Sandy will have short-term and long-term reverberations on the economy, and here’s why NRF president and CEO Matthew Shay said in the same release that the looming fiscal cliff is a larger threat to the overall economy.
Add Costume SuperCenter to the list of ecommerce merchants whose businesses have been shut down since SuperStorm Sandy hit Oct. 29. Costume SuperCenter is located in the same Edison, NJ building as themed party supply seller Birthday in a Box, whose situation was reported Nov. 7 by Multichannel Merchant.
At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.
The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google. Why has the cost-per-click dropped, and what does this mean for merchants as the fourth-quarter kicks into high gear? Here’s what three industry experts told Multichannel Merchant.
Walmart is getting into the same-day delivery service. Walmart, the nation
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