Post By Tim Parry

E-mail Not Reaching Your Target? Try a Shorter Subject Line  Jan 12, 2009 9:23 PM By Tim Parry

When it comes to e-mail subject lines, shorter is sweeter to the consumer

ComScore Says Holiday E-Commerce Down 3%  Dec 31, 2008 11:27 PM By Tim Parry

Although online spending reached $25.5 billion this holiday season, it was down 3% compared to the same shopping days in 2007, according to data compiled by online purchasing behavior monitoring company comScore. This marks the first time comScore has seen negative growth rates for the holiday season since it began tracking e-commerce in 2001

Consumer Confidence Falls Back Down  Dec 31, 2008 11:11 AM By Tim Parry

Consumer confidence has hit a low, according to The Conference Board

Survey Says: Consumers Not So Satisfied With E-tailers This Holiday  Dec 30, 2008 6:55 PM By Tim Parry

According to the annual Top 40 Online Retail Satisfaction Index from ForeSee Results and FGI Research, 40% of e-tailers saw a decline in customer satisfaction.

The Parent Co. Files for Chapter 11  Dec 30, 2008 4:54 AM By Tim Parry

The Parent Co. and its subsidiaries have filed for bankruptcy. The multichannel children

Victoria’s Secret’s New Site Speaks Spanish—Sort Of  Dec 24, 2008 2:53 AM By Tim Parry

Victoria

Capturing Invalid E-mail Addresses? Maybe It’s Your Site  Dec 16, 2008 9:10 PM By Tim Parry

Do your online customers frequently enter an invalid e-mail address during the order process? It happens more than most merchants realize, and it is probably because of the method used to capture that data

Social Network Advertising Can Bring In Targeted Leads  Dec 15, 2008 9:04 PM By Tim Parry

Facebook. You can use it to find long-lost friends, and you can use it to find targeted leads. Before you say it’s not at all possible, read what Brian Rice of Red Clay Media had to say about prospecting in a social media environment last week at NCDM

Avoid the Batch and Blast E-mail Mentality  Dec 15, 2008 9:01 PM By Tim Parry

Still batching and blasting e-mails to your entire customer list? Boy, we hope not. Last week at NCDM, Roy Wollen discussed the bad things that could happen if you aren’t segmenting your e-mail files and getting your message to the right target

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