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Post By Tim Parry

Gold: L.L. Bean, Fenway Totes  Sep 24, 2012 7:42 PM By Tim Parry

L.L. Bean took advantage of its sponsorship of rain delays at Boston

Gold: Filson, Limited Edition Scarlet Cruiser  Sep 24, 2012 7:27 PM By Tim Parry

The outdoor apparel retailer looked to reinforce its brand heritage and quality by offering a limited, hand-numbered edition of an historic garment; sell through the production run for this limited edition Scarlet Cruiser coat. Filson

Gold: Fairytale Brownies, Holiday 2011  Sep 24, 2012 7:15 PM By Tim Parry

Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.

Gold: Baudville, Holiday 2011 Campaign  Sep 24, 2012 6:57 PM By Tim Parry

Baudville wanted to increase its customer engagement by positioning itself as a reliable resource for year-end gifts in addition to the other products. Baudville also wanted to secure potential customers who are shopping differently during the holiday season. Baudville featured year-end gifts on its catalog cover, its Facebook homepage and marketing emails to drive sales.

Gold: Black Box Network Services  Sep 24, 2012 6:47 PM By Tim Parry

Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500,000 in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.

Silver: Cole-Parmer Product Launch  Sep 24, 2012 6:32 PM By Tim Parry

Cole-Parmer

Silver: EA SPORTS, Madden NFL 13  Sep 24, 2012 7:47 AM By Tim Parry

The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.

Silver: The Working Person’s Store  Sep 24, 2012 7:29 AM By Tim Parry

In 2010 WorkingPerson.com underwent a platform migration from an older
osCommerce based website to a newer Magento platform. The Working Person

Bronze: New Pig PIG Grippy Mat  Sep 24, 2012 7:10 AM By Tim Parry

To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across.

Bronze: pc/nametag Spring 2012  Sep 24, 2012 6:53 AM By Tim Parry

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

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