Post By Tim Parry

Cause Marketing Creates a Buzz  Nov 12, 2009 7:28 PM By Tim Parry

Several merchants are opening their corporate purse strings and incorporating cause marketing as a part of their overall promotion mix. And the timing could be good for retailers hoping to boost revenue during the holiday season. That’s because 56% of …

Lands’ End Hopes to Warm the Homeless  Nov 05, 2009 11:16 PM By Tim Parry

Apparel merchant Lands’ End has teamed up with the National Coalition for the Homeless to collect gently used coats for the needy.

Cabela’s Sells Off Wild Wings Unit  Nov 04, 2009 11:46 PM By Tim Parry

Outdoor sporting goods and apparel merchant Cabela’s has sold its wildlife-art division, Wild Wings, to RDE Acquisition Co. The deal closed on Oct. 30, and terms of the deal were not disclosed.

Office Depot Launches Catalog for HUBs  Oct 27, 2009 11:15 PM By Tim Parry

Office Depot has released its first catalog that showcases its suppliers that are Historically Underutilized Businesses.

Sierra Trading Post Launches Twitter Promotion  Oct 27, 2009 9:17 PM By Tim Parry

Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms.

DMA Board: Change is Coming  Oct 20, 2009 2:09 AM By Tim Parry

After a contentious battle for proxy votes just before its annual board meeting, the DMA has vowed to change.

What’s Driving Gerry Pike’s Crusade?  Oct 15, 2009 9:31 PM By Tim Parry

Why is Gerry Pike doing this? The DMA seemed to be falling apart, and it had stopped listening to its members. Pike talked with MULTICHANNEL MERCHANT today about why he wants DMA members’ proxy votes, and why the campaign is important to him.

Companies Banning Social Media At Work  Oct 09, 2009 4:05 AM By Tim Parry

According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.

How to Build Your Online Community  Oct 08, 2009 8:20 PM By Tim Parry

If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.

Live From Search Marketing Expo (SMX): How FTC Disclosure Rules Affect Bloggers  Oct 06, 2009 11:35 PM By Tim Parry

Giving bloggers swag or cash to endorse your product? Beginning Dec. 1, the bloggers will need to be up front about the relationship.

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