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Post By Tim Parry

Express Launching Print and Digital Catalogs  Aug 25, 2011 10:53 PM By Tim Parry

Fashion apparel retailer Express is releasing its first catalog. The 48-page book is expected to be in mailboxes by the end of August.

Are QR Codes on Catalogs Cutting It?  Aug 23, 2011 7:55 AM By Tim Parry

The idea behind the promotion is an excellent way to help drive emerging technology. Unfortunately, a sampling of catalogs that have come across my desk show the use of QR codes is poorly carried out.

Fahrney’s Pens Elevates Online Experience  Aug 09, 2011 7:53 PM By Tim Parry

Fahrney

Sport Supply Group to Rebrand as BSN Sports  Aug 04, 2011 9:39 PM By Tim Parry

Business-to-business sports equipment merchant Sport Supply Group has combined its athletic catalog and field sales operations into one division called BSN Sports. The company will also change its corporate name to BSN Sports on Dec. 31.

Studies Show Search Apps More Popular Than Retail Apps  Jul 26, 2011 4:34 AM By Tim Parry

Usage of mobile apps for mobile search far outweighs mobile app offerings by merchants, according to a pair of studies released in July. A survey by multichannel platform provider CrossView shows that just 12% of large retailers offer mobile apps to their customers. Meanwhile, a study by digital measurement company ComScore shows consumers are big on using mobile apps for local search.

Custom Content and SEO Boost Sam Ash’s Traffic and Sales  Jul 26, 2011 3:51 AM By Tim Parry

An SEO and custom content campaign conducted by search engine tracker AdGooroo and online marketer Rocket Clicks for Sam Ash has helped the musical instrument retailer grow its online business. In six months after the program began, SamAsh.com experienced a 15% increase in organic search traffic and a 30% increase in year-over-year sales for the month of April 2011. What’s more, Sam Ash saw a 29% increase in overall sales, which include both phone and ecommerce.

Why It’s The End for Borders  Jul 20, 2011 3:32 AM By Tim Parry

Robert Passikoff, president of loyalty marketing firm Brand Keys, says Borders dug its own grave. For example, instead of adding e-readers, Borders’ inventory went from just books to also include mugs, candles and stationery.

Conney Safety Products Gets Bigger With Mettam Safety Supply Deal  Jul 14, 2011 3:16 AM By Tim Parry

Nearly four years after Takkt America sold it to private equity firm Caxton-Iseman Capital for $48 million, Conney Safety Products has made its own acquisition.

Borders Accepts Stalking Horse Deal From Direct Brands  Jul 02, 2011 12:24 AM By Tim Parry

Bankrupt books and music merchant Borders Group has accepted a stalking horse bid from direct music and books seller Direct Brands worth more than $435 million. Direct Brands, a portfolio company of Najafi Companies, owns direct sellers Book-of-the-Month Club, Doubleday Book Clubs and Columbia House.

How Mobile Connects The Multichannel Customer  Jul 01, 2011 9:30 PM By Tim Parry

While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop

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