Post By Tim Parry

Live From the Lenser Summit: A Few Bytes on Blogging  Sep 25, 2008 8:31 PM By Tim Parry

Although Lenser is still learning its way around the blogosphere, the company is hoping to get its clients on board with the tactic. What should budding bloggers keep in mind?

Live From the Lenser Summit: AOVs Can Be Overinflated  Sep 25, 2008 8:29 PM By Tim Parry

Say a merchant has an average order value of $200 on Monday, and it plunges to $35 the next day and soars to $450 on Wednesday.

Live From the Lenser Summit: Is Your Site Index Working?  Sep 25, 2008 8:27 PM By Tim Parry

You could have an e-commerce site with more than 100,000 items on it. But if your index isn’t working, you could become the great unknown in cyberspace.

Dreams Acquires StarStruck/ProTeam  Sep 18, 2008 3:32 AM By Tim Parry

Licensed sports apparel merchant Dreams has acquired the assets of cataloger StarStruck/ProTeam.

Why Did Steve & Barry’s Avoid Data Collection?  Sep 02, 2008 7:32 PM By Tim Parry

Why did Steve & Barry’s need to file Chapter 11? Inventory issues aside, it did a horrible job at collecting data on its customers. Matter of fact, take away credit card data, and it knew nothing at all about its customers. Data collection by Steve & Barry’s did not seem to exist

Port of entry  Sep 01, 2008 9:30 PM By Tim Parry

It’s one thing to segment customers by behavior most merchants do. It’s another to sort them by origin. But that may be just as important for a multichannel

Catalog Tracker: Free Shipping Spree Continues  Sep 01, 2008 9:30 PM By Tim Parry

June was the Second Straight Month that free shipping promotions were on the rise. According to the Catalog Tracker service of list firm Direct Media,

Gupta Resigns as InfoGroup CEO  Aug 25, 2008 11:06 PM By Tim Parry

Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.

Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup

Abacus: No Shrinkage in Direct Mail  Aug 25, 2008 11:02 PM By Tim Parry

You may think direct mail circulation took a hit in the past year. But it

Out of Stock Items Are an Opportunity to Gain a Customer  Aug 19, 2008 12:05 AM By Tim Parry

If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock

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