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Post By Tim Parry

Cleaning up b-to-b files  Feb 01, 2010 10:30 PM By Tim Parry

Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if

Gifts Universe Going Down  Feb 01, 2010 10:30 PM By Tim Parry

THE GIFTS AND COLLECTIBLES MARKET LOST ABOUT 400,000 ACTIVE NAMES in the third quarter of 2009, according to New York-based list brokerage firm ParadysMatera.

Sheplers Names Bob Myers CEO  Jan 29, 2010 12:30 AM By Tim Parry

Western apparel merchant Sheplers has named QVC executive Bob Myers as its new CEO. Myers is the permanent replacement for Mark Syrstad, who left the company in September.

Nancy Kerrigan to Endorse Oriental Trading  Jan 27, 2010 10:38 PM By Tim Parry

Oriental Trading Co. has entered into an endorsement agreement with former U.S. figure skating champion Nancy Kerrigan for 2010. Kerrigan is the multichannel gifts and novelties merchant’s first-ever celebrity endorser.

Pure Play Sees Value of Direct Mail  Jan 26, 2010 3:12 AM By Tim Parry

XSportsProtective.com has been an online seller of action sports equipment since president Jim Bartlett founded the company in November 2005. But if the ROI on its two holiday season postcard mailing campaigns are as good as he thinks, Bartlett says he may go multichannel.

Greco Out at DMA  Jan 20, 2010 4:51 AM By Tim Parry

The Direct Marketing Association announced today that they will begin a search for a new president/CEO to replace John A. Greco, Jr., who has resigned his role effective today. The DMA did not give a reason for Greco’s resignation.

Burpee Gets a Boost from New Year’s Resolution Garden  Jan 15, 2010 10:30 PM By Tim Parry

Seed merchant saw a 5% spike in sales between Christmas and New Year’s with an e-mail and public relations campaign.

Retail Sales Show Mixed Results for 2009  Jan 14, 2010 11:46 PM By Tim Parry

Did 2009 end on a high note for retailers? It depends on who you ask. The National Retail Federation and U.S. Census Bureau said December sales improved year-over-year, but their estimates differed.

Live From NRF: Bing Building Better Maps  Jan 14, 2010 10:21 PM By Tim Parry

Tim Henderson, a business development manager for Microsoft, said his company has made strides with its map features that he hopes will make Bing Maps a choice of multichannel retailers.

Live from NRF: 2009 Online Sales Grew 18%  Jan 14, 2010 10:18 PM By Tim Parry

Online sales reported to Forrester grew 11% in the first quarter of 2009, 12% in the second, 16% in the third and 26% in the fourth.

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