MCM Growing Global



Post By Tim Parry Adds Catalog Channel  Jun 09, 2011 8:10 PM By Tim Parry

Plus-size women’s apparel marketplace dropped what it hopes is its first on many catalogs in the mail on May 31.

Shoes For Crews Launching Healthcare and Industrial Catalogs  May 28, 2011 1:04 AM By Tim Parry

Shoes For Crews, which makes and sells slip-resistant footwear for a variety of business-to-business industries, is expanding its healthcare and industrial product lines.

NRF Urges Tester to Drop Swipe Fee Repeal Fight  May 25, 2011 2:34 AM By Tim Parry

The National Retail Federation launched a radio ad campaign aimed at Senator Jon Tester’s attempt to stall swipe-fee reform.

Why Ebags Is An Exceptional Ecommerce Site  May 17, 2011 9:47 PM By Tim Parry is no stranger to Gold Award-winning entries

How to Use Facebook as a Prospecting Tool  May 17, 2011 9:04 PM By Tim Parry

Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.

Merchants Need to Differentiate to Succeed  May 17, 2011 3:01 AM By Tim Parry

Brett Niemuth said merchants need to look at a different set of four Ps than they focused on in marketing school: Now it’s all about purpose, point-of-difference, persona and police.

Facebook and Google Getting In On Daily Deals  Apr 19, 2011 10:39 PM By Tim Parry

When it comes to Daily Deal sites, the question used to be, When will Facebook and Google be major players? Well, it seems the social network and search engine giant are more than ready to play in that space.

High Gas Prices May Boost Ecommerce Growth  Apr 07, 2011 9:24 PM By Tim Parry

The sharp rise in gas prices may put a hold on overall economic growth, and that’s bad news for spending on entertainment, home improvement and travel, according to Discover Financial Service’s U.S. Spending Monitor. But based on historical results, ecommerce should see a lift.

Why Catalogers Should Try QR Codes  Apr 05, 2011 9:32 PM By Tim Parry

Most of the emphasis on 2D barcode usage has been on delivering a better in-store experience, and not on driving away-from-store traffic. And with a few exceptions, such as like Pottery Barn and Sears, most are not using their catalogs to connect smartphone users to content. Here’s why J. Schmid & Associates president Lois Brayfield has become an evangelist for QR codes in catalog.

How to Prevent an Email Security Breach  Apr 05, 2011 1:36 AM By Tim Parry

So what did we learn from the latest email security breach? That is can happen to any company

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