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Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.
Brett Niemuth said merchants need to look at a different set of four Ps than they focused on in marketing school: Now it’s all about purpose, point-of-difference, persona and police.
When it comes to Daily Deal sites, the question used to be, When will Facebook and Google be major players? Well, it seems the social network and search engine giant are more than ready to play in that space.
The sharp rise in gas prices may put a hold on overall economic growth, and that’s bad news for spending on entertainment, home improvement and travel, according to Discover Financial Service’s U.S. Spending Monitor. But based on historical results, ecommerce should see a lift.
Most of the emphasis on 2D barcode usage has been on delivering a better in-store experience, and not on driving away-from-store traffic. And with a few exceptions, such as like Pottery Barn and Sears, most are not using their catalogs to connect smartphone users to content. Here’s why J. Schmid & Associates president Lois Brayfield has become an evangelist for QR codes in catalog.
So what did we learn from the latest email security breach? That is can happen to any company
TROUBLED FOOD GIFTS MERCHANT HARRY & DAVID HAS BROUGHT IN A TURNAROUND SPECIALIST AS ITS NEW CEO. Kay Hong, a managing director at global turnaround specialist
Shipping is the second largest cost center for most direct merchants, with labor being number-one, says Bill Kuipers, president of operations consultancy Spaide, Kuipers & Co. But if a merchant has a handle on its shipping contracts, it can make such free shipping offers work, he says.
Internet auction site eBay announce today that it will acquire ecommerce platform provider and online marketer GSI commerce for $2.4 billion. As part of the transaction, eBay said it will divest GSI
Is the $409 million price pharmacy chain Walgreens is willing to pay to acquire online counterpart Drugstore.com not enough? On March 24, the same day Walgreens and Drugstore.com announced the deal, at least two shareholder litigation firms said they …