Post By Tim Parry

Is Add-A-Name All That?  Aug 04, 2008 11:36 PM By Tim Parry

The practice of add-a-name allows merchants to use second-tier prospect names to fill gaps in carrier routes. But in the long run, does it save money? Here are some thoughts from Robin Lebo of catalog consultancy Lebo Direct

Filler-mail savings  Aug 01, 2008 9:30 PM By Tim Parry

Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.

May Mailings Plunge  Aug 01, 2008 9:30 PM By Tim Parry

Mailbox Clutter seems to be clearing out. According to the Catalog Tracker service of list firm Direct Media, the number of catalogs tracked in May was

Report: E-Commerce Investments Increasing  Jul 30, 2008 10:51 PM By Tim Parry

Consumers may be reluctant to spend these days, but merchants are beefing up their investments in e-commerce, according to a white paper released last week by The E-Tailing Group.

Industry Leaders Feel for Vin Gupta  Jul 29, 2008 12:03 AM By Tim Parry

Vin Gupta may have some shareholders angry at him. But list industry sources seem to have sympathy for the fallen InfoGroup chairman

The Sportman’s Guide Starts Boating Site  Jul 20, 2008 9:30 PM By Tim Parry

Hoping to Build Its Fishing and marine clientele, The Sportsman’s Guide has launched a new Website, BoatingSavings.com. The e-commerce site, which went

Horny Toad Aquires Nau  Jul 20, 2008 9:30 PM By Tim Parry

Lifestyle Apparel Manufacturer/Marketer Horny Toad Activewear announced in June that it has acquired the assets of Nau, which sells a clothing line similar

Live From MeritDirect: 9 Best Practices for B-to-B  Jul 12, 2008 2:10 AM By Tim Parry

White Plains, NY–In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.

Live From MeritDirect: USPS Wants Quality over Quantity  Jul 12, 2008 2:04 AM By Tim Parry

White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.

Horny Toad Nabs Nau  Jul 03, 2008 12:17 AM By Tim Parry

Lifestyle apparel manufacturer/marketer Horny Toad Activewear announced June 24 that it has acquired the assets of Nau, which sells a clothing line similar to Horny Toad

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