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During her session at eTail Boston on Tuesday, DSW senior vice president Kelly Cook gave examples of why the shoe-seller’s Facebook page is a very active hangout for almost 700,000 fans. She also explained why building a community of loyal followers has lead to future earnings for DSW.
As we reported last month, same-day delivery appears to be the next step for ecommerce giant Amazon.com. According to published reports, Amazon is now offering a same-day delivery service, as is ecommerce rival eBay.
Best Buy had an interesting day in the Twittersphere on Monday, but it had nothing to do with the tweets it produced on its own behalf. Several tweeters shared links to articles about the confirmed buyout offer by company founder Richard Schulze, and others noticed that Best Buy employees may have been moonlighting in a certain control room.
Sometimes the best tweets are not about a special purchase, but tie into a special event. This tweet from Pegasus Lighting piqued our “Curiosity” hours after NASA’s rover landed on Mars.
Experts give their advice on preparing their sites
With more than 120,000 SKUs in its inventory, Tool King has its work cut out for it as it makes the transition to Google Shopping. Multichannel Merchant senior content manager Tim Parry sat down with Ben Skigen, Toolking.com
Google Product Listings is being phased out in favor of Google Product Search, a commercial shopping portal built on its Product Listing Ads platform. Here’s a look at what you need to do to get your site ready for the October 1st transition.
Called “cashtags,” users can click on the stock symbols to take you to a twitter search. But how will cashtags play out? Will the cashtag become more valuable for marketers, or those on the mergers and acquisitions side?
Amazon.com said its sales for the second quarter, which ended June 30, were up 29%. But the etailer expects to have an operating loss of between $50 million and $350 million next quarter. Here’s why.
The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op: