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Post By Tim Parry

Office Depot Launches Catalog for HUBs  Oct 27, 2009 11:15 PM By Tim Parry

Office Depot has released its first catalog that showcases its suppliers that are Historically Underutilized Businesses.

Sierra Trading Post Launches Twitter Promotion  Oct 27, 2009 9:17 PM By Tim Parry

Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms.

DMA Board: Change is Coming  Oct 20, 2009 2:09 AM By Tim Parry

After a contentious battle for proxy votes just before its annual board meeting, the DMA has vowed to change.

What’s Driving Gerry Pike’s Crusade?  Oct 15, 2009 9:31 PM By Tim Parry

Why is Gerry Pike doing this? The DMA seemed to be falling apart, and it had stopped listening to its members. Pike talked with MULTICHANNEL MERCHANT today about why he wants DMA members’ proxy votes, and why the campaign is important to him.

Companies Banning Social Media At Work  Oct 09, 2009 4:05 AM By Tim Parry

According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.

How to Build Your Online Community  Oct 08, 2009 8:20 PM By Tim Parry

If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.

Live From Search Marketing Expo (SMX): How FTC Disclosure Rules Affect Bloggers  Oct 06, 2009 11:35 PM By Tim Parry

Giving bloggers swag or cash to endorse your product? Beginning Dec. 1, the bloggers will need to be up front about the relationship.

Building a file from retail names  Oct 01, 2009 9:30 PM By Tim Parry

Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make

Macy’s Making an Impact with Cause Marketing  Sep 29, 2009 8:42 PM By Tim Parry

Macy’s may be seeing a lull in 2009 sales figures, but the general merchant does believe its cause marketing efforts are helping to make a difference for nonprofit organizations.

Video Revolution Catching On  Sep 28, 2009 8:44 PM By Tim Parry

Consumers are flocking to sites like YouTube and Hulu to watch videos: Comscore says there are now 9 billion videos on the Internet, and the Interactive Advertising Bureau says that in 2010, 50% of the U.S. population will watch videos online. And that behavior has made the use of video in e-commerce that much more popular.

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