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When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?
Kevin Ertell, VP-retail strategies for customer satisfaction surveyor ForeSee Results, says that about 20% of all e-commerce customers go to a Website with the intent to buy. The problem is, the conversion rate for e-commerce is about 3% to 4%.
Computer seller Dell did $3 million in sales last year through its Twitter accounts, Dell director of communities and conversions Liana Frey said Wednesday during a keynote session at eTail 2009.
The Home Depot’s e-commerce site was not built in a day. And when Michael Cooper took over last year as the home improvement merchant’s vice president-specialty channels, he knew that rebuilding its e-commerce site would also take more than a day
Speaking at eTail on Tuesday, Brad Wolansky said even though Orvis had made a deal with the alternative payment service provider, he felt an association with Bill Me Later was sort of low-brow for the upscale outdoor apparel and home goods retailer
Women’s Clothing Retailer Dress Barn has Acquired Tween Brands in an All-stock Deal Worth $157 Million. A multichannel retailer of fashion and accessories
The Scotts Miracle-Gro Co. is Pulling the Plug on Smith & Hawken. The catalog and Website of the high-end home and garden merchant stopped taking orders
Gourmet Foods Merchant Home Bistro Foods is Back in Business: Rival prepared-foods merchant DineWise bought the company out of Chapter 11 on June 11.
The books, music and video market totaled 3.5 million active names in the first quarter of 2009, according to list brokerage services firm ParadyszMatera.
by George Chang
Posted 3 days ago
Posted 3 days ago