Post By Tim Parry

Proposed Legislation Could Keep Seniors from Catalog Shopping  Aug 05, 2013 1:28 PM By Tim Parry

My recently-widowed father has become addicted to catalog shopping. But if Congress has its way, he, and a lot of other senior citizens, could change their shopping habits. Here’s why, if your business caters to seniors, you need to step up to Congress and fight for your customers.

#47mysteryscrum Helps Clear Merchandise, Build Social Brand  Jul 30, 2013 10:18 AM By Tim Parry

What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends. Licensed apparel seller 47 Brand’s most-popular item is the #47mysteryscrum, and it has helped it clear out merchandise and build its social presence.

7 Steps to Measure Customer Experience Success  Jul 10, 2013 4:38 PM By Tim Parry

Customer experience professionals can’t afford to muddle along with incomplete measurement programs. Fortunately, they don’t have to. In a recent report, Forrester senior analyst Maxie Schmidt-Subramanian uncovered the following seven steps that result in a disciplined, well-rounded approach to systematic measurement practices.

Kellyco Enters Metal Detector Deal with Duck Dynasty  Jul 10, 2013 1:35 PM By Tim Parry

Kellyco Metal Detectors has joined the Duck Dynasty: Kellyco has reached an exclusive licensing deal with Synergy Outdoors and Duck Commander to distribute and sell a branded line of Duck Commander metal detectors.

Multichannel Merchant’s Strategic Guides  Jul 05, 2013 1:59 PM By Tim Parry

The Operations & Fulfillment and Marketing & Ecommerce guides contain research results, best practices, thought leadership and ideas, key technology category comparisons, analysis, and more.

Gary Friedman Back as Chairman and Co-CEO at Restoration Hardware  Jul 03, 2013 11:14 AM By Tim Parry

Less than a year after announcing he was stepping down as chairman and Carlos Alberini’s co-CEO, Gary Friedman has returned to that position at Restoration Hardware Holdings.

Why Marketing and Fulfillment Must Work Together  Jun 24, 2013 4:05 PM By Tim Parry

In this video taken at IRCE 2013, three ecommerce executives talk about why it’s important that the marketing and fulfillment teams are on the same page.

Survey Says Merchants are Boosting Site Search Efforts  Jun 24, 2013 1:37 PM By Tim Parry

B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce.

Online Shoppers Need to be Nudged  Jun 19, 2013 6:37 AM By Tim Parry

In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.

Why Ecommerce Platforms are Buying Order Management Firms  Jun 18, 2013 9:39 AM By Tim Parry

Rakuten and NetSuite were able beef up their order management and order fulfillment systems. For Webgistix and OrderMotion, partnerships with these ecommerce platform giants means more customers down the road.

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