Post By Tim Parry

Eastwood gets social  Apr 01, 2008 9:30 PM By Tim Parry

Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.

Disney Looking to Buy Back Stores  Mar 25, 2008 1:54 AM By Tim Parry

Maybe running its own retail stores isn’t such a Mickey Mouse idea for the Walt Disney Co. after all.

Clean Up Your Act (Before You Use a Co-op)  Mar 24, 2008 11:46 PM By Tim Parry

Unhappy with the data you

Yankee Candle Learns From Matchback Analysis  Mar 17, 2008 11:42 PM By Tim Parry

The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.

That’s why matchbacks are so important to the firm. If it understands a consumer

Live From NEMOA: Eastwood Gets Social With Customers  Mar 14, 2008 4:09 AM By Tim Parry

When it comes to social networking, Eastwood may have a head start.

Live From NEMOA: Choice Words for Catalog Choice et al  Mar 14, 2008 4:06 AM By Tim Parry

What began as a session on how home decor merchant Williams-Sonoma uses customer data to form its contact strategies turned into a debate about the pros and cons of catalog opt-out services.

Video to Star on Doctors Foster and Smith Site  Mar 06, 2008 7:54 AM By Tim Parry

Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.

Cut Back on Starbucks, But Don’t Stop Prospecting  Mar 04, 2008 1:01 AM By Tim Parry

Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.

ATD-American acquires Adirondack Direct  Mar 01, 2008 10:30 PM By Tim Parry

ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business

J.C. Penney pairs up with Polo  Mar 01, 2008 10:30 PM By Tim Parry

A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The

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