MULTICHANNEL MERCHANT » ARCHIVES FOR
Is the list business dead? Or, to put it more politely, is it still serving the needs of multichannel merchants? Some list firms have added modeling services.
Brokers have learned to live with co-op databases, and a few list firms have started their own. But some merchants are going straight to Abacus or NextAction.
Sometimes I groan when a press release comes across my inbox. But I’m not about to go all Chris Anderson on the public relations people who send me things of no relevance to Multichannel Merchant or Chief Marketer.
Does the increase in postal rates mean you should cut back on your holiday remails? Nonsense, says Geoff Batrouney executive vice president of New Rochelle, NY-based list firm Estee Marketing Group.
A week after launching its Lane Bryant catalog, Charming Shoppes yesterday announced it would close its Regalia women
FedEx Express announced at the end of October it would raise its net average shipping rate by 4.9%– the carrier’s largest increase in seven years. The rate hike is composed of a 6.9% increase in standard list rates offset by a 2% reduction in the fuel surcharge.
Some merchants may be reporting a slow start to the season, but children’s home decor and apparel merchant KooKoo Bear Kids is up 35% this fall, and is already ahead of its 2007 sales goals.
Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list firm received in August 2006.
Hoping to generate more dough, cake and cookie decorating supplies Web merchant Fancy Flours has mailed its first print catalog.
While it’s not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years.