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MULTICHANNEL MERCHANT » ARCHIVES FOR
Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.
Baudville wanted to increase its customer engagement by positioning itself as a reliable resource for year-end gifts in addition to the other products. Baudville also wanted to secure potential customers who are shopping differently during the holiday season. Baudville featured year-end gifts on its catalog cover, its Facebook homepage and marketing emails to drive sales.
Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500,000 in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.
The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.
In 2010 WorkingPerson.com underwent a platform migration from an older
osCommerce based website to a newer Magento platform. The Working Person
To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across.
The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.
In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations
Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.