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MULTICHANNEL MERCHANT » ARCHIVES FOR
Not only are gift cards still hot, the medium has quickly gone from paper to pixels, according to Lauren Freedman, president of ecommerce E-tailing Group.
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers
If you’re going to embrace the growing e-gift-card business, you need to augment those efforts with the proper marketing program. Lauren Freedman, president
Computers and electronics merchant Crutchfield takes highly technical, potentially confusing merchandise and presents it on its Website in a way that makes it easy for the average consumer to understand and purchase. That’s why it was awarded a Silver in the 2010 MCM Awards Computer and High-Tech Equipment and Software category.
Green Mountain Coffee Roasters acquired LJVH Holdings, the parent company of Canadian gourmet coffee brand Van Houtte, for $890 million. The deal was announced Sept. 14 in Green Mountain
Comprehensive product information and excellent merchandising, coupled with strong branding and a super multichannel strategy, make Performance Bicycle a 2010 MCM Awards winner. Buying guides and how-to sections make this site much more than just an online order form for the company
Niche e-commerce sites come and go, but online handbags and accessories seller eBags continues to be a powerhouse. 2010 marked the 10th-consecutive year that eBags took home a Gold in the MCM Awards competition; this time in the Consumer Specialty Products, Sales Over $20 million category.
Is the Musician’s Friend site as loud as a garage band jamming to a Metallica tune, or as mellow as the lounge act strumming a Jason Mraz hit? It’s a little bit of both
While seed mailers tend to do well in a recession, their ornamental plant counterparts tend to struggle. Which means the timing of George W. Park Seed Co.’s 2007 acquisition of Jackson & Perkins Co. may have put both merchants on a crash course with Chapter 11 bankruptcy.
Gilbert Fiorentino, chief executive of Systemax Technology Worldwide, said he’s seen this connection between the Internet and retail help Systemax’s 39 CompUSA stores. By creating as many touch-points with the Internet as possible on the sales floor, CompUSA saw a 20% increase in in-store conversions in 2009.
by David Scott
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by Tim Parry
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