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Post By Tim Parry


SLI Systems Helps Cache.com Create Increased Conversions  Mar 27, 2013 11:24 PM By Tim Parry

Cache has seen an 88% increase in the conversion rate among site search users since implementing SLI’s full-service Learning Search solution for its Cache.com website.

Knowing How Your Customers Shop is the First Step  Mar 27, 2013 11:31 AM By Tim Parry

My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.

More Merchants Monitor Social Media than Offer Live Chat  Mar 20, 2013 1:14 AM By Tim Parry

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey. According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% are using live chat technology.

Target Agrees to Acquire CHEFS Catalog and Cooking.com  Mar 15, 2013 4:58 AM By Tim Parry

Target announced separate agreements March 14 to acquire CHEFS Catalog and assets of Cooking.com The company said in a press release that the acquisitions are aimed at expanding Target’s ecommerce presence in the cooking and kitchenware market.

Consumers Expect Cross-device Synergy  Mar 12, 2013 10:25 AM By Tim Parry

Dan Darnell of Baynote talks with Tim Parry of Multichannel Merchant about retargeting, showrooming, cross-device user experiences and other eye-opening game changers he saw in ecommerce marketing during the 2012 holiday season. The interview took place February at eTail West 2013.

Batch-and-blast Email Marketing is Not Dead  Mar 08, 2013 10:29 AM By Tim Parry

Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers. But the days of batch-and-blast email marketing is not dead. And that may not be a bad thing for merchants who blast emails to their entire customer base.

Executive Summary: How to Reach Customers Across the Globe  Mar 01, 2013 10:13 AM By Tim Parry

While some ecommerce companies are still trying to perfect the U.S. market, new research has shown that jumping into international waters might be more lucrative.In this executive summary, you will learn: How to determine your international audience. Why marketplaces such as eBay and Amazon can help steer you in the right direction. Which alternative payment […]

J.C. Penney’s Web Sales Dropped 33% in 2012  Feb 28, 2013 9:00 AM By Tim Parry

The $1.02 billion in ecommerce sales for the year were the lowest for JCP since 2005, when it became the first retailer to break the $1 billion mark in online sales. Will the March 15 launch of Canadian fashion line Joe Fresh, and a revamped home store in May, help JCP differentiate itself online?

Is Google Shopping Making a Move to the Marketplace?  Feb 18, 2013 11:55 AM By Tim Parry

Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.

Storch Out as Toys R Us CEO, Rubin in at Michaels  Feb 14, 2013 1:41 PM By Tim Parry

Following a slow fourth-quarter, Jerry Storch has decided to step down as CEO at Toys R Us. Meanwhile, Chris Vickers has been named president and CEO at Vermont Country Store, Victor Luis will eventually replace Lew Frankfort as Coach’s CEO, and Ulta Beauty president and CEO Chuck Rubin has been named CEO at Michaels Stores.

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