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Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.
Although Lenser is still learning its way around the blogosphere, the company is hoping to get its clients on board with the tactic. What should budding bloggers keep in mind?
Say a merchant has an average order value of $200 on Monday, and it plunges to $35 the next day and soars to $450 on Wednesday.
You could have an e-commerce site with more than 100,000 items on it. But if your index isn’t working, you could become the great unknown in cyberspace.
Licensed sports apparel merchant Dreams has acquired the assets of cataloger StarStruck/ProTeam.
Why did Steve & Barry’s need to file Chapter 11? Inventory issues aside, it did a horrible job at collecting data on its customers. Matter of fact, take away credit card data, and it knew nothing at all about its customers. Data collection by Steve & Barry’s did not seem to exist
It’s one thing to segment customers by behavior most merchants do. It’s another to sort them by origin. But that may be just as important for a multichannel
June was the Second Straight Month that free shipping promotions were on the rise. According to the Catalog Tracker service of list firm Direct Media,
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup
You may think direct mail circulation took a hit in the past year. But it