Post By Tim Parry

Capturing Invalid E-mail Addresses? Maybe It’s Your Site  Dec 16, 2008 9:10 PM By Tim Parry

Do your online customers frequently enter an invalid e-mail address during the order process? It happens more than most merchants realize, and it is probably because of the method used to capture that data

Social Network Advertising Can Bring In Targeted Leads  Dec 15, 2008 9:04 PM By Tim Parry

Facebook. You can use it to find long-lost friends, and you can use it to find targeted leads. Before you say it’s not at all possible, read what Brian Rice of Red Clay Media had to say about prospecting in a social media environment last week at NCDM

Avoid the Batch and Blast E-mail Mentality  Dec 15, 2008 9:01 PM By Tim Parry

Still batching and blasting e-mails to your entire customer list? Boy, we hope not. Last week at NCDM, Roy Wollen discussed the bad things that could happen if you aren’t segmenting your e-mail files and getting your message to the right target

Live from NCDM: Interactive Marketers, Stop Being So Creepy  Dec 10, 2008 8:54 PM By Tim Parry

Are you effectively using Interactive marketing to reach your customers, or are you just creeping them out? There

Onlineshoes.com Steps Into Print Catalog Channel  Dec 09, 2008 9:34 PM By Tim Parry

Onlineshoes.com president/CEO Dan Gerler is no stranger to using direct mail pieces to help stimulate business. He

Catalog Tracker: September Mailings Fall Back  Dec 08, 2008 9:13 PM By Tim Parry

September was a much bigger month for catalog mailings than August, but volume fell short of September 2007 mailings, according to the Catalog Tracker service of the list firm Direct Media

Cyber Monday Sales Up, Customer Satisfaction Down  Dec 04, 2008 8:21 PM By Tim Parry

Cyber Monday saw $846 million in online spending, according to a survey by ComScore, a company that monitors online purchasing behavior.

Holiday E-commerce Sales, Use to Rise  Dec 02, 2008 4:21 AM By Tim Parry

Although the price of gas has plummeted since the Deloitte annual holiday survey of retail spending and trends was conducted, Deloitte vice chairman Stacy Janiak says a do-over would produce similar results

Boudin Bakery Slicing Off Print Catalog  Dec 01, 2008 10:30 PM By Tim Parry

Instead of Dropping its Usual 300,000 Catalogs in October, Boudin Bakery sent customers a flier to tell them it will no longer be producing print catalogs.

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