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Several merchants are opening their corporate purse strings and incorporating cause marketing as a part of their overall promotion mix. And the timing could be good for retailers hoping to boost revenue during the holiday season. That’s because 56% of …
Apparel merchant Lands’ End has teamed up with the National Coalition for the Homeless to collect gently used coats for the needy.
Outdoor sporting goods and apparel merchant Cabela’s has sold its wildlife-art division, Wild Wings, to RDE Acquisition Co. The deal closed on Oct. 30, and terms of the deal were not disclosed.
Office Depot has released its first catalog that showcases its suppliers that are Historically Underutilized Businesses.
Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms.
After a contentious battle for proxy votes just before its annual board meeting, the DMA has vowed to change.
Why is Gerry Pike doing this? The DMA seemed to be falling apart, and it had stopped listening to its members. Pike talked with MULTICHANNEL MERCHANT today about why he wants DMA members’ proxy votes, and why the campaign is important to him.
According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.
If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.
Giving bloggers swag or cash to endorse your product? Beginning Dec. 1, the bloggers will need to be up front about the relationship.
by Niko Lutkins
Posted 2 days ago
by Liat Fuchs
Posted 3 days ago