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A few weeks after the National Retail Federation projected a happy online holiday shopping season, a pair of surveys released yesterday show both retailers and consumers are proceeding with caution.
Ecommerce giant Amazon.com has come out in support of the Marketplace Fairness Act, a federal bill introduced this morning by U.S. Senators Richard J. Durbin (D-IL), Lamar Alexander (R-TN) and Michael B. Enzi (R-WY), that would create a constitutional framework for collecting sales tax online.
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic
According to the 10-Q Amazon.com filed with the Securities and Exchange Commission last week, the online retail giant became the subject of eight patent infringement lawsuits in the third quarter.
Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.
Here’s to hoping Craig Johnson hadn
More than a year after Scott Silverman stepped down as its executive director, Shop.org has found his replacement. Vicki Cantrell, a retail industry veteran who has held prominent positions at Tory Burch, Giorgio Armani and Gucci, was introduced to the Shop.org staff this morning as its new executive director and senior vice president-communities.
Geofencing was a hot topic Monday at the Mobile Shopping Fall conference. The tactic involves marketing to an opted-in mobile customer via SMS messaging based on the customer’s proximity to a certain location.
Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz