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Mobile browsers are generating 2.8% of overall site traffic and 2% of Web revenue, according to the results of the Forrester Research and Shop.org survey “The State Of Retailing Online 2010.” But merchants have been slow to get in gear with m-commerce strategies.
Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?
Still not sold on adding user ratings and reviews to your site? Maybe you should listen to GoGreenSolar.com’s story.
Is mobile commerce a vital channel for retailers? Yes, according to Imran Jooma, president of e-commerce for Sears Holdings.
You know you’re supposed to be gearing up for the mobile commerce revolution the one that everybody keeps saying is coming. The thing is, it’s already
If you want to build a following using social media, don’t try to sell on Facebook and Twitter–just be yourself.
Wine merchant Geerlings & Wade launched a mobile commerce site on May 19. The site, which had a soft launch last week, is designed to bring a simpler home page to users accessing the site from a mobile device, says Chris Edwards, general manager of Geerlings & Wade and the Winetasting Network.
With Apple announcing that it sold 1 million iPads just 20 days after its April 3 release, Michelle Eichner, vice president of e-mail products for Pivotal Veracity, thinks merchants need to keep it on their mobile commerce radar.
The gardening catalog market lost about 100,000 active names in the first quarter of 2010, according to New York-based list brokerage firm ParadysMatera.
If 2010 is going to be the year mobile commerce takes off, we’re off to a slow start. Many marketers are not ready to face m-commerce.