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Many businesses sign up for the Do-Not-Call list, which protects consumers from telemarketers. But business mailers can mail companies on the DNC list. Should you? Dun and Bradstreet’s Andrew Kapochunas thinks so
Dennis Bissig last week left list firm Millard-Mokrynski Group, less than a month after parent company infoUSA announced that it would merge Millard Group with Mokrynskidirect.
A “vacant” address does not always mean no one is doing business there. Many factors come into play with the U.S. Postal Service’s vacant designation, so mailing to addresses on that list can be beneficial in business-to-business mailings.
Let’s face it
You should have a different prospect catalog that is different from the one you send to your customers
White Plains, NY
White Plains, NY–When it comes to mailing to jails, love the prison, hate the prisoner.
How many of your Internet leads have turned into duds? Direct seller Endless Pools had this problem before its marketing team began modeling every requestor before making a decision to mail.
How close to your mail date do you run your lists against the U.S. Postal Service’s National Change of Address (NCOA) file? You may want to wait even longer. Find out why Jim Leone thinks procrastination is key to a better mailing.