MULTICHANNEL MERCHANT » ARCHIVES FOR
Licensed Sports Apparel Merchant Dreams has Acquired the assets of cataloger StarStruck/ProTeam. Terms of the transaction were not disclosed, but Dreams
A Month After catalogers seemed to be mailing more, it looks like they’re cutting back again. The Catalog Tracker service of list firm Direct Media reports
Nearly a year after parent company BlueSky Brands shut its doors, one of its larger titles–The Paragon gifts catalog–is making a comeback.
Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs
Are you requesting information from your retail store customers, or giving them something in exchange of their name?
You’ve probably noticed a few distinct customer segments in your database. And you know that to market effectively to Bob, Carol, Ted and Alice, you need
Catalogers Seem to be gearing up for fall, as mailings to Catalog Tracker’s mailbox were up 24% in July over the month a year ago. Last year the service
CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.