Subscribe To X
MULTICHANNEL MERCHANT » ARCHIVES FOR
The Mixed-Gender Apparel Category Lost About 200,000 Names in the second quarter of 2009, according to New York-based list brokerage services firm ParadsyzMatera.
Are you still thinking about using Twitter as a channel to communicate with your customers? If so, keep in mind there’s a lot of clutter to cut through. More than 40% of all tweets are “pointless babble.”
Customers may be are changing their spending habits, says Jack Keifer. But if you listen to them and stock what they want, they’ll keep buying, the president/CEO of baby accessories and equipment merchant BabyAge.com said earlier this month at eTail in Baltimore.
Woman’s apparel and accessories merchant The Talbots has entered into a buying agency agreement with Li & Fung that will make the Hong Kong-based global consumer goods exporter the exclusive agent for substantially all Talbots apparel products.
When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?
Kevin Ertell, VP-retail strategies for customer satisfaction surveyor ForeSee Results, says that about 20% of all e-commerce customers go to a Website with the intent to buy. The problem is, the conversion rate for e-commerce is about 3% to 4%.
Computer seller Dell did $3 million in sales last year through its Twitter accounts, Dell director of communities and conversions Liana Frey said Wednesday during a keynote session at eTail 2009.
The Home Depot’s e-commerce site was not built in a day. And when Michael Cooper took over last year as the home improvement merchant’s vice president-specialty channels, he knew that rebuilding its e-commerce site would also take more than a day
Speaking at eTail on Tuesday, Brad Wolansky said even though Orvis had made a deal with the alternative payment service provider, he felt an association with Bill Me Later was sort of low-brow for the upscale outdoor apparel and home goods retailer
Posted 5 hours ago
by Niko Lutkins
Posted 3 days ago