Post By Tim Parry

Abacus: No Shrinkage in Direct Mail  Aug 25, 2008 11:02 PM By Tim Parry

You may think direct mail circulation took a hit in the past year. But it

Out of Stock Items Are an Opportunity to Gain a Customer  Aug 19, 2008 12:05 AM By Tim Parry

If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock

Live From E-Tail: Orvis Exec is Down on Silos  Aug 07, 2008 7:57 PM By Tim Parry

Brad Wolansky, vice president of e-commerce at Orvis, hates it when his company sends coupons to Web buyers within 50 miles of an Orvis store–and those coupons can only be redeemed in the retail location.

Live From E-Tail: Print Catalogs Still Not Dead  Aug 06, 2008 10:33 PM By Tim Parry

Washington

Live From Etail: Let Customers Have their Say  Aug 06, 2008 10:28 PM By Tim Parry

Washington–If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III

Live From E-Tail: Avon Embracing Social Networking  Aug 05, 2008 11:36 PM By Tim Parry

Washington–The old catchphrase “Avon calling” could soon be replaced with a more 21st-century saying: “Avon pinging.”

October E-mails Key to Holiday 2008 Success  Aug 05, 2008 12:03 AM By Tim Parry

Have you made your list and checked it twice? Nope? Uh oh. If you haven’t set up your holiday e-mail strategy yet, you may be too late

Is Add-A-Name All That?  Aug 04, 2008 11:36 PM By Tim Parry

The practice of add-a-name allows merchants to use second-tier prospect names to fill gaps in carrier routes. But in the long run, does it save money? Here are some thoughts from Robin Lebo of catalog consultancy Lebo Direct

Filler-mail savings  Aug 01, 2008 9:30 PM By Tim Parry

Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.

May Mailings Plunge  Aug 01, 2008 9:30 PM By Tim Parry

Mailbox Clutter seems to be clearing out. According to the Catalog Tracker service of list firm Direct Media, the number of catalogs tracked in May was

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