Post By Tim Parry

The Sportsman’s Guide Launches Boating Site  Jun 19, 2008 4:41 AM By Tim Parry

Hoping to build its fishing and marine clientele, The Sportsman’s Guide launched BoatingSavings.com last month.

Live from Internet Retailer: Is Your Customer Right For Mobile Commerce?  Jun 13, 2008 10:48 PM By Tim Parry

No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message

Live from Internet Retailer: Use Video Right and Become a Web Star  Jun 12, 2008 3:03 AM By Tim Parry

An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won

Live from Internet Retailer: J.C. Penney’s Website Insight  Jun 11, 2008 8:48 PM By Tim Parry

Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online

Live from Internet Retailer: Don’t Be A Social Outcast  Jun 11, 2008 8:37 PM By Tim Parry

If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity

Live from Internet Retailer: Four Ways to Harness Web 2.0  Jun 11, 2008 8:35 PM By Tim Parry

Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about

Harry & David Finds Gold In Its Own Mailing List  Jun 10, 2008 1:18 AM By Tim Parry

Looking for good prospects? You can find them in your house file, says Melissa Watson, director of catalog and e-mail marketing for gifts retailer Harry & David

Why Co-op Names Need Purchase Data  Jun 10, 2008 1:16 AM By Tim Parry

Co-op names may be valuable, but only up to a point. The wise mailer stays away from those without transaction data

Jockey Bares New Apparel Catalog  Jun 06, 2008 11:22 PM By Tim Parry

New catalog designed to promote Jockey as a lifestyle brand.

Frederick’s: Personas Can Help Lift House File Response Rates  Jun 03, 2008 2:00 AM By Tim Parry

Most of us know that Frederick

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