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New DMA chairman Eugene R. Raitt pledged increased transparency on issues such as membership numbers, financials and event attendance figures at the Oct. 18 board meeting. MULTICHANNEL MERCHANT senior writer Tim Parry caught up with Raitt to find out what’s going on with the search for a new president/CEO, what DMA will do to restore faith among its members, and whether catalogers are still important to the association.
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one
Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if
THE GIFTS AND COLLECTIBLES MARKET LOST ABOUT 400,000 ACTIVE NAMES in the third quarter of 2009, according to New York-based list brokerage firm ParadysMatera.
Western apparel merchant Sheplers has named QVC executive Bob Myers as its new CEO. Myers is the permanent replacement for Mark Syrstad, who left the company in September.
Oriental Trading Co. has entered into an endorsement agreement with former U.S. figure skating champion Nancy Kerrigan for 2010. Kerrigan is the multichannel gifts and novelties merchant’s first-ever celebrity endorser.
XSportsProtective.com has been an online seller of action sports equipment since president Jim Bartlett founded the company in November 2005. But if the ROI on its two holiday season postcard mailing campaigns are as good as he thinks, Bartlett says he may go multichannel.
The Direct Marketing Association announced today that they will begin a search for a new president/CEO to replace John A. Greco, Jr., who has resigned his role effective today. The DMA did not give a reason for Greco’s resignation.
Seed merchant saw a 5% spike in sales between Christmas and New Year’s with an e-mail and public relations campaign.
Did 2009 end on a high note for retailers? It depends on who you ask. The National Retail Federation and U.S. Census Bureau said December sales improved year-over-year, but their estimates differed.