Post By Tim Parry

Boudin Bakery Slicing Off Print Catalog Channel  Oct 17, 2008 8:29 PM By Tim Parry

Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs

FAO Schwarz Gives to Get Names  Oct 13, 2008 9:57 PM By Tim Parry

Are you requesting information from your retail store customers, or giving them something in exchange of their name?

Divide and conquer  Oct 01, 2008 9:30 PM By Tim Parry

You’ve probably noticed a few distinct customer segments in your database. And you know that to market effectively to Bob, Carol, Ted and Alice, you need

July Mailing Take Swing Upward  Oct 01, 2008 9:30 PM By Tim Parry

Catalogers Seem to be gearing up for fall, as mailings to Catalog Tracker’s mailbox were up 24% in July over the month a year ago. Last year the service

R U Ready 4 QR Codes?  Oct 01, 2008 9:30 PM By Tim Parry

CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital

10 Ways Merchants Can Find New Customers  Sep 29, 2008 7:46 PM By Tim Parry

Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.

Abacus: Acquisition Circulation Is Taking A Hit  Sep 29, 2008 7:44 PM By Tim Parry

Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.

Live From the Lenser Summit: A Few Bytes on Blogging  Sep 25, 2008 8:31 PM By Tim Parry

Although Lenser is still learning its way around the blogosphere, the company is hoping to get its clients on board with the tactic. What should budding bloggers keep in mind?

Live From the Lenser Summit: AOVs Can Be Overinflated  Sep 25, 2008 8:29 PM By Tim Parry

Say a merchant has an average order value of $200 on Monday, and it plunges to $35 the next day and soars to $450 on Wednesday.

Live From the Lenser Summit: Is Your Site Index Working?  Sep 25, 2008 8:27 PM By Tim Parry

You could have an e-commerce site with more than 100,000 items on it. But if your index isn’t working, you could become the great unknown in cyberspace.

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