MULTICHANNEL MERCHANT » ARCHIVES FOR
Brad Wolansky, vice president of e-commerce at Orvis, hates it when his company sends coupons to Web buyers within 50 miles of an Orvis store–and those coupons can only be redeemed in the retail location.
Washington–If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III
Washington–The old catchphrase “Avon calling” could soon be replaced with a more 21st-century saying: “Avon pinging.”
Have you made your list and checked it twice? Nope? Uh oh. If you haven’t set up your holiday e-mail strategy yet, you may be too late
The practice of add-a-name allows merchants to use second-tier prospect names to fill gaps in carrier routes. But in the long run, does it save money? Here are some thoughts from Robin Lebo of catalog consultancy Lebo Direct
Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.
Mailbox Clutter seems to be clearing out. According to the Catalog Tracker service of list firm Direct Media, the number of catalogs tracked in May was
Consumers may be reluctant to spend these days, but merchants are beefing up their investments in e-commerce, according to a white paper released last week by The E-Tailing Group.
Vin Gupta may have some shareholders angry at him. But list industry sources seem to have sympathy for the fallen InfoGroup chairman