Post By Tim Parry

The Sportman’s Guide Starts Boating Site  Jul 20, 2008 9:30 PM By Tim Parry

Hoping to Build Its Fishing and marine clientele, The Sportsman’s Guide has launched a new Website, BoatingSavings.com. The e-commerce site, which went

Horny Toad Aquires Nau  Jul 20, 2008 9:30 PM By Tim Parry

Lifestyle Apparel Manufacturer/Marketer Horny Toad Activewear announced in June that it has acquired the assets of Nau, which sells a clothing line similar

Live From MeritDirect: 9 Best Practices for B-to-B  Jul 12, 2008 2:10 AM By Tim Parry

White Plains, NY–In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.

Live From MeritDirect: USPS Wants Quality over Quantity  Jul 12, 2008 2:04 AM By Tim Parry

White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.

Horny Toad Nabs Nau  Jul 03, 2008 12:17 AM By Tim Parry

Lifestyle apparel manufacturer/marketer Horny Toad Activewear announced June 24 that it has acquired the assets of Nau, which sells a clothing line similar to Horny Toad

Jockey unveils apparel title  Jul 01, 2008 9:30 PM By Tim Parry

Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog

No April catalog showers  Jul 01, 2008 9:30 PM By Tim Parry

The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number

Mailing replay  Jul 01, 2008 9:30 PM By Tim Parry

It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that

Sportsman’s Guide Lures Customers With New Site  Jun 24, 2008 12:59 AM By Tim Parry

The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts

The Sportsman’s Guide Launches Boating Site  Jun 19, 2008 4:41 AM By Tim Parry

Hoping to build its fishing and marine clientele, The Sportsman’s Guide launched BoatingSavings.com last month.

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