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MULTICHANNEL MERCHANT » ARCHIVES FOR
You could have an e-commerce site with more than 100,000 items on it. But if your index isn’t working, you could become the great unknown in cyberspace.
Licensed sports apparel merchant Dreams has acquired the assets of cataloger StarStruck/ProTeam.
Why did Steve & Barry’s need to file Chapter 11? Inventory issues aside, it did a horrible job at collecting data on its customers. Matter of fact, take away credit card data, and it knew nothing at all about its customers. Data collection by Steve & Barry’s did not seem to exist
It’s one thing to segment customers by behavior most merchants do. It’s another to sort them by origin. But that may be just as important for a multichannel
June was the Second Straight Month that free shipping promotions were on the rise. According to the Catalog Tracker service of list firm Direct Media,
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup
You may think direct mail circulation took a hit in the past year. But it
If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock
Brad Wolansky, vice president of e-commerce at Orvis, hates it when his company sends coupons to Web buyers within 50 miles of an Orvis store–and those coupons can only be redeemed in the retail location.