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Post By Tim Parry

A fool’s errand  Nov 01, 2008 9:30 PM By Tim Parry

Reports show that consumers are increasingly watching television shows on the Internet. Does that mean you can recycle your short-form DRTV spots and

DR radio stars can help drive sales  Nov 01, 2008 9:30 PM By Tim Parry

On the surface, it’s hard to think of two more different radio stars than Howard Stern and John Tesh. Stern is a shock jock; Tesh dispenses music and

Dreams Acquires Starstruck/Proteam  Nov 01, 2008 9:30 PM By Tim Parry

Licensed Sports Apparel Merchant Dreams has Acquired the assets of cataloger StarStruck/ProTeam. Terms of the transaction were not disclosed, but Dreams

Catalog Tracker: August Mailings Slide Back  Nov 01, 2008 9:30 PM By Tim Parry

A Month After catalogers seemed to be mailing more, it looks like they’re cutting back again. The Catalog Tracker service of list firm Direct Media reports

The Paragon is Back in Business  Oct 31, 2008 9:40 PM By Tim Parry

Nearly a year after parent company BlueSky Brands shut its doors, one of its larger titles–The Paragon gifts catalog–is making a comeback.

Boudin Bakery Slicing Off Print Catalog Channel  Oct 17, 2008 8:29 PM By Tim Parry

Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs

FAO Schwarz Gives to Get Names  Oct 13, 2008 9:57 PM By Tim Parry

Are you requesting information from your retail store customers, or giving them something in exchange of their name?

Divide and conquer  Oct 01, 2008 9:30 PM By Tim Parry

You’ve probably noticed a few distinct customer segments in your database. And you know that to market effectively to Bob, Carol, Ted and Alice, you need

July Mailing Take Swing Upward  Oct 01, 2008 9:30 PM By Tim Parry

Catalogers Seem to be gearing up for fall, as mailings to Catalog Tracker’s mailbox were up 24% in July over the month a year ago. Last year the service

R U Ready 4 QR Codes?  Oct 01, 2008 9:30 PM By Tim Parry

CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital

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