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White Plains, NY–In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.
White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.
Lifestyle apparel manufacturer/marketer Horny Toad Activewear announced June 24 that it has acquired the assets of Nau, which sells a clothing line similar to Horny Toad
Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number
It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that
The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts
Hoping to build its fishing and marine clientele, The Sportsman’s Guide launched BoatingSavings.com last month.
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message
An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won