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MULTICHANNEL MERCHANT » ARCHIVES FOR
The Pet Supplies Catalog Market Gained About 100,000 Active Names in the fourth quarter of 2008, according to New York-based list brokerages services
Many online merchants are using social media networks to build their brand, find new customers, and to a lesser extent, sell goods. But can you social media for customer service?
Gear and outerwear merchant Moosejaw Mountaineering has launched its first catalog to focus completely on backpacking and climbing gear.
So how can a multichannel retailer survive the recession? Ken Lane, president of consultancy group Hathaway and Lane, offered up 10 marketing tips for tight times in his May 4 ACCM session in New Orleans.
Elisabeth Robert, former president/CEO of the Vermont Teddy Bear Co., is getting into cycling. Robert announced April 30 that she has acquired a majority interest in sports and apparel merchant Terry Precision Cycling.
Food Service and Facilities Management Giant Aramark Corp. will stop selling its WearGuard-Crest work apparel and accessories brand in its catalog and
The home products catalog market lost 600,000 active names in the fourth quarter of 2008, according to New York-based list brokerage services firm ParadyszMatera.
Multichannel crafts merchant Paper Wishes in late 2007 thought it would be a good thing to bring its fulfillment closer to home by choosing a nearby outsourcer. But after a disastrous experience with a local third-party provider, the marketer last year decided to take charge its own fulfillment.
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