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MULTICHANNEL MERCHANT » ARCHIVES FOR
Comprehensive product information and excellent merchandising, coupled with strong branding and a super multichannel strategy, make Performance Bicycle a 2010 MCM Awards winner. Buying guides and how-to sections make this site much more than just an online order form for the company
Niche e-commerce sites come and go, but online handbags and accessories seller eBags continues to be a powerhouse. 2010 marked the 10th-consecutive year that eBags took home a Gold in the MCM Awards competition; this time in the Consumer Specialty Products, Sales Over $20 million category.
Is the Musician’s Friend site as loud as a garage band jamming to a Metallica tune, or as mellow as the lounge act strumming a Jason Mraz hit? It’s a little bit of both
While seed mailers tend to do well in a recession, their ornamental plant counterparts tend to struggle. Which means the timing of George W. Park Seed Co.’s 2007 acquisition of Jackson & Perkins Co. may have put both merchants on a crash course with Chapter 11 bankruptcy.
Gilbert Fiorentino, chief executive of Systemax Technology Worldwide, said he’s seen this connection between the Internet and retail help Systemax’s 39 CompUSA stores. By creating as many touch-points with the Internet as possible on the sales floor, CompUSA saw a 20% increase in in-store conversions in 2009.
An impressive home page was just one factor in LLBean.com taking a Silver Award this year in the Apparel, Sales Over $20 Million category.
Internet merchants will likely be required by law to collect sales taxes, said Gilbert Fiorentino chief executive of Systemax Technology Worldwide on Tuesday during a session at eTail East in Baltimore. And this will be a reality in the not so distant future.
Apparel and accessories retailer Express targets a hip, urban audience, and the Express.com Website captures just the right edgy attitude.
Hoping to cash in on a new product launch? You might want to do more than simply feature the product on your home page. Headsets.com has benefited by using microsites to sell new products.
It’s been nearly 30 years since Jane Fonda’s Workout started an exercise video craze. Collage Video specializes in exercise videos and DVDs, and though it sells thousands of SKUs, its well-organized site is easy to shop from.
by Liron Damri
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