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Post By Tim Parry

Live from Internet Retailer: J.C. Penney’s Website Insight  Jun 11, 2008 8:48 PM By Tim Parry

Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online

Live from Internet Retailer: Don’t Be A Social Outcast  Jun 11, 2008 8:37 PM By Tim Parry

If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity

Live from Internet Retailer: Four Ways to Harness Web 2.0  Jun 11, 2008 8:35 PM By Tim Parry

Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about

Harry & David Finds Gold In Its Own Mailing List  Jun 10, 2008 1:18 AM By Tim Parry

Looking for good prospects? You can find them in your house file, says Melissa Watson, director of catalog and e-mail marketing for gifts retailer Harry & David

Why Co-op Names Need Purchase Data  Jun 10, 2008 1:16 AM By Tim Parry

Co-op names may be valuable, but only up to a point. The wise mailer stays away from those without transaction data

Jockey Bares New Apparel Catalog  Jun 06, 2008 11:22 PM By Tim Parry

New catalog designed to promote Jockey as a lifestyle brand.

Frederick’s: Personas Can Help Lift House File Response Rates  Jun 03, 2008 2:00 AM By Tim Parry

Most of us know that Frederick

Not so many March mailings  Jun 01, 2008 9:30 PM By Tim Parry

The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog

Godiva goes mobile  Jun 01, 2008 9:30 PM By Tim Parry

Godiva Chocolatier has a new flavor: BlackBerry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users

Bloomingdale’s to bag By Mail books  Jun 01, 2008 9:30 PM By Tim Parry

Say goodbye to the Bloomingdale’s By Mail catalog. The apparel cataloger/retailer merchant plans to phase out the title by early 2009. It will instead

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