Post By Tim Parry

Now or Never  Feb 01, 2008 10:30 PM By Tim Parry

It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants

November catalog mailings up 2%  Feb 01, 2008 10:30 PM By Tim Parry

The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service

Multichannel Merchants Need to Be More Social  Jan 31, 2008 4:24 AM By Tim Parry

Are you sitting on the sidelines of the social media scene?

Gupta Takes Another Chance at Super Bowl Ads  Jan 28, 2008 6:57 PM By Tim Parry

InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.

Potential Data Breech for J.C. Penney  Jan 23, 2008 11:27 PM By Tim Parry

Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.

J.C. Penney to Shutter PA Call Center  Jan 23, 2008 10:33 PM By Tim Parry

As more of its direct business continues to shift to the Internet, J.C. Penney announced last week it will close its call center in Moosic, PA.

Robbing from the Rich  Jan 22, 2008 11:46 PM By Tim Parry

Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?

Should Catalogers Mail on Super Tuesday?  Jan 22, 2008 11:43 PM By Tim Parry

It’s never too early for catalogers to think about Election Day.

Mailers have usually have not done well when they

Live From NRF: Borders Taking Control of Website  Jan 17, 2008 2:17 AM By Tim Parry

New York

A slight rebound in October  Jan 01, 2008 10:30 PM By Tim Parry

After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media

© 2014, Access Intelligence, LLC. All rights reserved.