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Still batching and blasting e-mails to your entire customer list? Boy, we hope not. Last week at NCDM, Roy Wollen discussed the bad things that could happen if you aren’t segmenting your e-mail files and getting your message to the right target
Are you effectively using Interactive marketing to reach your customers, or are you just creeping them out? There
Onlineshoes.com president/CEO Dan Gerler is no stranger to using direct mail pieces to help stimulate business. He
September was a much bigger month for catalog mailings than August, but volume fell short of September 2007 mailings, according to the Catalog Tracker service of the list firm Direct Media
Cyber Monday saw $846 million in online spending, according to a survey by ComScore, a company that monitors online purchasing behavior.
Although the price of gas has plummeted since the Deloitte annual holiday survey of retail spending and trends was conducted, Deloitte vice chairman Stacy Janiak says a do-over would produce similar results
Instead of Dropping its Usual 300,000 Catalogs in October, Boudin Bakery sent customers a flier to tell them it will no longer be producing print catalogs.
Two Weeks Before Thanksgiving, some industry financial experts were already declaring the holiday season a bust. Part of that was the November announcements
Hoping for a gift card this holiday season? You may be out of luck, as new surveys show that gift cards are falling out of favor with shoppers