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Dennis Bissig last week left list firm Millard-Mokrynski Group, less than a month after parent company infoUSA announced that it would merge Millard Group with Mokrynskidirect.
A “vacant” address does not always mean no one is doing business there. Many factors come into play with the U.S. Postal Service’s vacant designation, so mailing to addresses on that list can be beneficial in business-to-business mailings.
Let’s face it
You should have a different prospect catalog that is different from the one you send to your customers
White Plains, NY
White Plains, NY–When it comes to mailing to jails, love the prison, hate the prisoner.
How many of your Internet leads have turned into duds? Direct seller Endless Pools had this problem before its marketing team began modeling every requestor before making a decision to mail.
How close to your mail date do you run your lists against the U.S. Postal Service’s National Change of Address (NCOA) file? You may want to wait even longer. Find out why Jim Leone thinks procrastination is key to a better mailing.
Here’s some advice for anyone looking for a co-op database: Play the field. That is, don’t rely on only one. Try them all, and go with the ones that work.
April isn’t just about rain showers, it also brings spring catalogs. Catalog Tracker started off the second quarter with 370 catalogs received for April,