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It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National
Oriental Trading Co. has Entered into an Endorsement Agreement with former U.S. figure skating champion Nancy Kerrigan for 2010. Kerrigan is the multichannel
Maybe the Direct Marketing Association Really does Aim to cater more to its catalog members. The DMA on Feb. 4 appointed Bob Allen, former president/CEO
Though the mobile channel has taken a few years to catch on, speakers at the Internet Retailer Web Design and Usability Conference last week in Orlando said that m-commerce is starting to make an impact on their businesses.
What did E-tailing Group learn about the evolution of e-commerce in 2009? Here are a few highlights from her session Tuesday at the Internet Retailer Web Design and Usability Conference in Orlando.
Product marketing manager Jimmy Healey said the company has seen higher conversion rates – 45% higher than the site’s average – by customers who watched video.
Electronics retailer Best Buy put a lot of bells and whistles into its Website in an effort to provide what it considered the ultimate customer experience.
New DMA chairman Eugene R. Raitt pledged increased transparency on issues such as membership numbers, financials and event attendance figures at the Oct. 18 board meeting. MULTICHANNEL MERCHANT senior writer Tim Parry caught up with Raitt to find out what’s going on with the search for a new president/CEO, what DMA will do to restore faith among its members, and whether catalogers are still important to the association.
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one
Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if
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