Operations Summit



Post By Tim Parry

Live From Etail: Let Customers Have their Say  Aug 06, 2008 10:28 PM By Tim Parry

Washington–If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III

Live From E-Tail: Avon Embracing Social Networking  Aug 05, 2008 11:36 PM By Tim Parry

Washington–The old catchphrase “Avon calling” could soon be replaced with a more 21st-century saying: “Avon pinging.”

October E-mails Key to Holiday 2008 Success  Aug 05, 2008 12:03 AM By Tim Parry

Have you made your list and checked it twice? Nope? Uh oh. If you haven’t set up your holiday e-mail strategy yet, you may be too late

Is Add-A-Name All That?  Aug 04, 2008 11:36 PM By Tim Parry

The practice of add-a-name allows merchants to use second-tier prospect names to fill gaps in carrier routes. But in the long run, does it save money? Here are some thoughts from Robin Lebo of catalog consultancy Lebo Direct

Filler-mail savings  Aug 01, 2008 9:30 PM By Tim Parry

Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.

May Mailings Plunge  Aug 01, 2008 9:30 PM By Tim Parry

Mailbox Clutter seems to be clearing out. According to the Catalog Tracker service of list firm Direct Media, the number of catalogs tracked in May was

Report: E-Commerce Investments Increasing  Jul 30, 2008 10:51 PM By Tim Parry

Consumers may be reluctant to spend these days, but merchants are beefing up their investments in e-commerce, according to a white paper released last week by The E-Tailing Group.

Industry Leaders Feel for Vin Gupta  Jul 29, 2008 12:03 AM By Tim Parry

Vin Gupta may have some shareholders angry at him. But list industry sources seem to have sympathy for the fallen InfoGroup chairman

The Sportman’s Guide Starts Boating Site  Jul 20, 2008 9:30 PM By Tim Parry

Hoping to Build Its Fishing and marine clientele, The Sportsman’s Guide has launched a new Website, BoatingSavings.com. The e-commerce site, which went

Horny Toad Aquires Nau  Jul 20, 2008 9:30 PM By Tim Parry

Lifestyle Apparel Manufacturer/Marketer Horny Toad Activewear announced in June that it has acquired the assets of Nau, which sells a clothing line similar

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