MULTICHANNEL MERCHANT » ARCHIVES FOR
Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list firm received in August 2006.
Some merchants may be reporting a slow start to the season, but children’s home decor and apparel merchant KooKoo Bear Kids is up 35% this fall, and is already ahead of its 2007 sales goals.
While it’s not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years.
You can do good things all your life, but be remembered for the one bad one. Pat Fasano’s 25-year-old list firm has been a community steward in Southern California, and is hoping it can overcome one questionable e-mail blast send last week.
The wildfires have slowed down in Southern California, but do you want to mail catalogs there? One list firm tells us no, while another says it’s up to the mailer to decide.
Looking to see its sales rise, cake and cookie decorating supplies Web merchant Fancy Flours has launched a print catalog. The book mailed to 50,000 customers and prospects over two drops, says Fancy Flours president/founder Nancy Quist. She plans to distribute two catalogs a year, one in the fall and one in the spring.
When in the holiday season is it too late to remail catalogs to you house files or prospects? It depends on what you sell.
If the numbers reported by Catalog Tracker are any indication, catalogers are officially mailing less. In July, the service of Direct Media had just 206
The Lenox Group was hardly what you’d call database-poor. It had one for its catalog, another for its stores, and still another file for its e-mail addresses.