Post By Tim Parry

LAUNCHES TWITTER PROMOTION  Dec 01, 2009 10:30 PM By Tim Parry

IN A MOVE TO INCREASE ITS PRESENCE on the Twitter and Facebook social media platforms, Sierra Trading Post is asking its customers to add the hashtag


TO ENCOURAGE CONSUMERS to check out its fun holiday gifts, office supplies merchant Office Depot in November launched the microsite

Digital signage comes to life  Dec 01, 2009 10:30 PM By Tim Parry

If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers. When the song is over, an ad for an apparel

Marketing Strategies:Merchants Embrace the Cause  Dec 01, 2009 10:30 PM By Tim Parry

2009 WAS A TOUGH YEAR FOR MANY TO BE CHARITABLE, but that didn’t stop several marketers from supporting causes. In fact, many merchants are incorporating

Elfing Himself: Q&A With Office Max’s Bob Thacker  Dec 01, 2009 1:04 AM By Tim Parry

Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason has returned for 2009.

Fairytale Brownies Finds Followers With Twitter  Dec 01, 2009 12:57 AM By Tim Parry

It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.

Target Increasing Mobile Offerings for the Holiday  Nov 17, 2009 9:41 PM By Tim Parry

“Mobile devices are integral parts of our guests

Office Depot Launches Holiday Gift Microsite  Nov 17, 2009 9:34 PM By Tim Parry

The goal of the flash site is to help consumers shop for gifts based on a recipient’s personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot’s executive vice president-e-commerce and direct marketing.

Cause Marketing Creates a Buzz  Nov 12, 2009 7:28 PM By Tim Parry

Several merchants are opening their corporate purse strings and incorporating cause marketing as a part of their overall promotion mix. And the timing could be good for retailers hoping to boost revenue during the holiday season. That’s because 56% of …

Lands’ End Hopes to Warm the Homeless  Nov 05, 2009 11:16 PM By Tim Parry

Apparel merchant Lands’ End has teamed up with the National Coalition for the Homeless to collect gently used coats for the needy.

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