Post By Tim Parry Gets Boost From Renewed SEM Efforts  Mar 08, 2011 4:45 AM By Tim Parry

Although some reports say just 10% of consumers searching for a product or service through Google click on the sponsored ad, the art of search engine marketing cannot be ignored. This especially holds true if you are a small merchant trying to gain …

Give People a Reason to ‘Like’ You on Facebook  Mar 03, 2011 5:51 PM By Tim Parry

There’s a reason you want people to like you on Facebook: For marketers, a

Mobile App Push May Be Softening  Mar 03, 2011 5:38 PM By Tim Parry

Merchants seem to be shying away from creating apps for specific mobile devices and are instead creating sites that are native to mcommerce, according to Bernardine Wu, founder/CEO of ecommerce consultancy FitFotCommerce.

Harry & David Brings In Turnaround Pro  Feb 24, 2011 5:05 AM By Tim Parry

Kay Hong, a managing director at global turnaround specialist firm Alvarez & Marsal, was appointed chief restructuring officer on Feb. 18, and will also serve as Harry & David’s interim CEO. But can Harry & David be turned around at this point?

Direct Drives Chico’s Results  Feb 24, 2011 2:41 AM By Tim Parry

Fourth-quarter and fiscal-year net sales rose for Chico’s, with the direct-to-consumer segment playing a big role in its success. But the women

Social Studies: Harry & David  Feb 22, 2011 10:47 PM By Tim Parry

Food gifts merchant Harry & David may be in the news right now for the wrong reasons, but it seems Harry & David is not struggling all that badly with social media. Sure, it could do better, but there are a lot of things merchants need to do to get on top of their social media games. Here’s a look at how Harry & David is handling the world of social media.

Cabela’s Sees Drop in Direct Sales  Feb 19, 2011 6:19 PM By Tim Parry

Cabela’s saw a rise in fourth-quarter sales, but its 2010 fiscal year sales took a hit in part to a drop in direct sales, the outdoor lifestyle merchant reported Feb. 17.

Nordstrom Jumps Into Private Sale Game  Feb 19, 2011 2:49 AM By Tim Parry

General merchandise retailer Nordstrom acquired online private-sale merchant HauteLook on Feb. 17. It hopes to better compete with the Rue La Las, Gilts and Ideelis for flash sales.

How to Engage Your Fans on Facebook  Feb 17, 2011 2:26 AM By Tim Parry

Still using your Facebook page to push product to your followers? People aren

Positive, Assertive Email Copy Pulls For Wine of the Month Club  Feb 16, 2011 11:10 PM By Tim Parry

Ecommerce consultancy Timberline Interactive did an A/B email test for client Wine of the Month Club this past fall to see if a clever subject line and body would work better than a more assertive approach.

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