Amazon Supports Marketplace Fairness Act

| Tim Parry

Ecommerce giant Amazon.com has come out in support of the Marketplace Fairness Act, a federal bill introduced this morning by U.S. Senators Richard J. Durbin (D-IL), Lamar Alexander (R-TN) and Michael B. Enzi (R-WY), that would create a constitutional framework for collecting sales tax online.

7 Tips for Partnering with Mommy Bloggers

| Tim Parry

Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic

Study: Men More Likely to do Social Shopping

| Tim Parry

Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.

Vicki Cantrell Named Executive Director of Shop.org

| Tim Parry

More than a year after Scott Silverman stepped down as its executive director, Shop.org has found his replacement. Vicki Cantrell, a retail industry veteran who has held prominent positions at Tory Burch, Giorgio Armani and Gucci, was introduced to the Shop.org staff this morning as its new executive director and senior vice president-communities.

Is Geofencing Losing its Creepiness?

| Tim Parry

Geofencing was a hot topic Monday at the Mobile Shopping Fall conference. The tactic involves marketing to an opted-in mobile customer via SMS messaging based on the customer’s proximity to a certain location.