Operations Summit



Post By Tim Parry

Live From MeritDirect: USPS Wants Quality over Quantity  Jul 12, 2008 2:04 AM By Tim Parry

White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.

Horny Toad Nabs Nau  Jul 03, 2008 12:17 AM By Tim Parry

Lifestyle apparel manufacturer/marketer Horny Toad Activewear announced June 24 that it has acquired the assets of Nau, which sells a clothing line similar to Horny Toad

Jockey unveils apparel title  Jul 01, 2008 9:30 PM By Tim Parry

Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog

No April catalog showers  Jul 01, 2008 9:30 PM By Tim Parry

The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number

Mailing replay  Jul 01, 2008 9:30 PM By Tim Parry

It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that

Sportsman’s Guide Lures Customers With New Site  Jun 24, 2008 12:59 AM By Tim Parry

The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts

The Sportsman’s Guide Launches Boating Site  Jun 19, 2008 4:41 AM By Tim Parry

Hoping to build its fishing and marine clientele, The Sportsman’s Guide launched BoatingSavings.com last month.

Live from Internet Retailer: Is Your Customer Right For Mobile Commerce?  Jun 13, 2008 10:48 PM By Tim Parry

No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message

Live from Internet Retailer: Use Video Right and Become a Web Star  Jun 12, 2008 3:03 AM By Tim Parry

An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won

Live from Internet Retailer: J.C. Penney’s Website Insight  Jun 11, 2008 8:48 PM By Tim Parry

Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online

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