MULTICHANNEL MERCHANT » ARCHIVES FOR
With the impact of user-generated content such as blogs and YouTube at consumers’ fingertips, the future of direct mail is still The Direct Marketing Association’s biggest concern.
Many catalogers are questioning how they will use catalogs to prospect once the U.S. Postal Service’s rate increase takes affect next month. One San Antonio-based direct marketer thinks it could have an old-fashioned sounding solution
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
SkyMall, the co-op catalog distributed via airplane seat pockets, will mail its first in-home catalog next week to about 500,000 homes
New Life Systems has launched a spin-off catalog selling its Lotus Touch line of nut-oil-free salon products.
Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business. It is also removing the State Line Tack departments
The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics
Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.
At the New England Mail Order Association (NEMOA) spring conference last week in Cambridge, MA, the biggest out-of-session discussion was how to mitigate the effect of the U.S. Postal Service’s upcoming rate increase.