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Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
“Mobile devices are integral parts of our guests
The goal of the flash site is to help consumers shop for gifts based on a recipient’s personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot’s executive vice president-e-commerce and direct marketing.
Several merchants are opening their corporate purse strings and incorporating cause marketing as a part of their overall promotion mix. And the timing could be good for retailers hoping to boost revenue during the holiday season. That’s because 56% of …
Apparel merchant Lands’ End has teamed up with the National Coalition for the Homeless to collect gently used coats for the needy.
Outdoor sporting goods and apparel merchant Cabela’s has sold its wildlife-art division, Wild Wings, to RDE Acquisition Co. The deal closed on Oct. 30, and terms of the deal were not disclosed.
Office Depot has released its first catalog that showcases its suppliers that are Historically Underutilized Businesses.
Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms.
After a contentious battle for proxy votes just before its annual board meeting, the DMA has vowed to change.
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