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MULTICHANNEL MERCHANT » ARCHIVES FOR
It’s beginning to look like a happier holiday season for the retail industry. A day after the National Retail Federation said it’s projecting a 2.3% rise in holiday sales for 2010, several merchants reported better-than-expected numbers for September.
As co-ops and conventional list rentals figure out how to co-exist in a changing market, some think that list exchanges are poised to make a comeback.
Not only are gift cards still hot, the medium has quickly gone from paper to pixels, according to Lauren Freedman, president of ecommerce E-tailing Group.
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers
If you’re going to embrace the growing e-gift-card business, you need to augment those efforts with the proper marketing program. Lauren Freedman, president
Computers and electronics merchant Crutchfield takes highly technical, potentially confusing merchandise and presents it on its Website in a way that makes it easy for the average consumer to understand and purchase. That’s why it was awarded a Silver in the 2010 MCM Awards Computer and High-Tech Equipment and Software category.
Green Mountain Coffee Roasters acquired LJVH Holdings, the parent company of Canadian gourmet coffee brand Van Houtte, for $890 million. The deal was announced Sept. 14 in Green Mountain
Comprehensive product information and excellent merchandising, coupled with strong branding and a super multichannel strategy, make Performance Bicycle a 2010 MCM Awards winner. Buying guides and how-to sections make this site much more than just an online order form for the company
Niche e-commerce sites come and go, but online handbags and accessories seller eBags continues to be a powerhouse. 2010 marked the 10th-consecutive year that eBags took home a Gold in the MCM Awards competition; this time in the Consumer Specialty Products, Sales Over $20 million category.
Is the Musician’s Friend site as loud as a garage band jamming to a Metallica tune, or as mellow as the lounge act strumming a Jason Mraz hit? It’s a little bit of both
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by Eric Best
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