MULTICHANNEL MERCHANT » ARCHIVES FOR
Boston–Direct Marketing Association president/CEO John A. Greco Jr. wants to make it clear that he is not opposed to separate organizations popping up to help the catalog industry.
Boston–During his Tuesday morning keynote address, L.L. Bean chairman and former president Leon Gorman recalled his grandfather
Boston–Though Web analytics is nothing new, it
With its acquisition of the Impromptu Gourmet catalog, M&S Fine Foods isn
Bass Pro Shops is not just about rugged outdoorsmen, and it wants women to know that.
PetSmart sold its State Line Tack equine assets to Pets United, a privately held holding company for a multichannel merchant of pet and equine products.
After 17 years of flying the friendly skies, SkyMall is hitting the road. The co-op cataloger, whose print book is distributed via airplane seat pockets,
Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.
But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.
It’s a relatively small change, but it signifies the growing strength of the company’s brand: Victorian Trading Co. has renamed its Victoria Greetings
Epicenter Collection, a concept that offers retail mall space to traditional catalogers, last year experienced a failure to launch.