MCM Growing Global



Post By Tim Parry

The Parent Co. Files for Chapter 11  Dec 30, 2008 4:54 AM By Tim Parry

The Parent Co. and its subsidiaries have filed for bankruptcy. The multichannel children

Victoria’s Secret’s New Site Speaks Spanish—Sort Of  Dec 24, 2008 2:53 AM By Tim Parry


Capturing Invalid E-mail Addresses? Maybe It’s Your Site  Dec 16, 2008 9:10 PM By Tim Parry

Do your online customers frequently enter an invalid e-mail address during the order process? It happens more than most merchants realize, and it is probably because of the method used to capture that data

Social Network Advertising Can Bring In Targeted Leads  Dec 15, 2008 9:04 PM By Tim Parry

Facebook. You can use it to find long-lost friends, and you can use it to find targeted leads. Before you say it’s not at all possible, read what Brian Rice of Red Clay Media had to say about prospecting in a social media environment last week at NCDM

Avoid the Batch and Blast E-mail Mentality  Dec 15, 2008 9:01 PM By Tim Parry

Still batching and blasting e-mails to your entire customer list? Boy, we hope not. Last week at NCDM, Roy Wollen discussed the bad things that could happen if you aren’t segmenting your e-mail files and getting your message to the right target

Live from NCDM: Interactive Marketers, Stop Being So Creepy  Dec 10, 2008 8:54 PM By Tim Parry

Are you effectively using Interactive marketing to reach your customers, or are you just creeping them out? There Steps Into Print Catalog Channel  Dec 09, 2008 9:34 PM By Tim Parry president/CEO Dan Gerler is no stranger to using direct mail pieces to help stimulate business. He

Catalog Tracker: September Mailings Fall Back  Dec 08, 2008 9:13 PM By Tim Parry

September was a much bigger month for catalog mailings than August, but volume fell short of September 2007 mailings, according to the Catalog Tracker service of the list firm Direct Media

Cyber Monday Sales Up, Customer Satisfaction Down  Dec 04, 2008 8:21 PM By Tim Parry

Cyber Monday saw $846 million in online spending, according to a survey by ComScore, a company that monitors online purchasing behavior.

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