Post By Tim Parry

Direct Drives Chico’s Results  Feb 24, 2011 2:41 AM By Tim Parry

Fourth-quarter and fiscal-year net sales rose for Chico’s, with the direct-to-consumer segment playing a big role in its success. But the women

Social Studies: Harry & David  Feb 22, 2011 10:47 PM By Tim Parry

Food gifts merchant Harry & David may be in the news right now for the wrong reasons, but it seems Harry & David is not struggling all that badly with social media. Sure, it could do better, but there are a lot of things merchants need to do to get on top of their social media games. Here’s a look at how Harry & David is handling the world of social media.

Cabela’s Sees Drop in Direct Sales  Feb 19, 2011 6:19 PM By Tim Parry

Cabela’s saw a rise in fourth-quarter sales, but its 2010 fiscal year sales took a hit in part to a drop in direct sales, the outdoor lifestyle merchant reported Feb. 17.

Nordstrom Jumps Into Private Sale Game  Feb 19, 2011 2:49 AM By Tim Parry

General merchandise retailer Nordstrom acquired online private-sale merchant HauteLook on Feb. 17. It hopes to better compete with the Rue La Las, Gilts and Ideelis for flash sales.

How to Engage Your Fans on Facebook  Feb 17, 2011 2:26 AM By Tim Parry

Still using your Facebook page to push product to your followers? People aren

Positive, Assertive Email Copy Pulls For Wine of the Month Club  Feb 16, 2011 11:10 PM By Tim Parry

Ecommerce consultancy Timberline Interactive did an A/B email test for client Wine of the Month Club this past fall to see if a clever subject line and body would work better than a more assertive approach.

How Home Depot Aligns Web and Store Channels  Feb 16, 2011 1:50 AM By Tim Parry

If you sell online and via retail stores, make sure you align your web and store channels. That

Survey: Consumers Want Social Sign-in Option on Merchant Sites  Feb 10, 2011 9:52 PM By Tim Parry

Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result.

Outlook Worsens for Harry & David  Feb 09, 2011 11:04 PM By Tim Parry

Harry & David Holdings confirmed Tuesday that its second-quarter sales were lower than the same period last year. And there

Videos Help Lift eParty Unlimited’s Conversion Rates  Feb 08, 2011 8:12 PM By Tim Parry

Company president Jimmy Weng says adding product videos a year ago helped eParty Unlimited’s conversion rates grow. What’s more, thanks to recent changes to Google that reflect the importance of video, the merchant’s search engine rankings have risen as well.

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