Post By Tim Parry

Live from NEMOA: Using Multichannel Forensics to Analyze Your Customer Database  Mar 26, 2007 10:50 PM By Tim Parry

Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.

Live from NEMOA: Examine Your Contact Strategies  Mar 26, 2007 10:45 PM By Tim Parry

Cambridge, MA

Reviewing Best Practices to Cope with the Rate Hike  Mar 26, 2007 9:53 PM By Tim Parry

At the New England Mail Order Association (NEMOA) spring conference last week in Cambridge, MA, the biggest out-of-session discussion was how to mitigate the effect of the U.S. Postal Service’s upcoming rate increase.

Live from NEMOA: Catalogers Need to Pass Costs on to Consumers  Mar 24, 2007 1:27 AM By Tim Parry

Cambridge, MA

Live from NEMOA: Ensure That Your Website Drives Smoothly  Mar 24, 2007 1:16 AM By Tim Parry

Cambridge, MA

Live from NEMOA: Resilient Catalogers Will Survive  Mar 23, 2007 6:29 PM By Tim Parry

Cambridge, MA

Live from NEMOA: Washington Still Needs to Understand Rate Increase Impact  Mar 23, 2007 6:07 PM By Tim Parry

Cambridge, MA–Even if the catalog industry cannot avoid the U.S. Postal Service’s rate increase, which could be as high as 40% for some catalogers come May 14, New England Mail Order Association members said the industry cannot afford to take its foot off the gas pedal

Live from NEMOA: Talk of Postal Hikes Kicks Off Conference  Mar 22, 2007 3:58 AM By Tim Parry

Cambridge, MA–The New England Mail Order Association (NEMOA) spring conference is usually a relaxed, happy event. This year, though, the conference opened on a serious tone, as attendees discussed ways to mitigate the postal rate hikes

Wilhelm: Compliance Will Fend Off Regulation  Mar 19, 2007 8:27 PM By Tim Parry

It’s the same message the Direct Marketing Association has often delivered to its List and Database Council membership, but one Markus Wilhelm says bears repeating.
If mailers do not comply with the DMA’s mailing guidelines, the industry will face further regulation.

Amazon Thinking Outside The Box With Inserts  Mar 19, 2007 8:21 PM By Tim Parry

Amazon.com says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
The Seattle-based online behemoth said it has added insert opportunities such as on-the-box advertising as an option for marketers willing to ride along with Amazon, which ships about 80 million packages a year in the U.S.

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