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MULTICHANNEL MERCHANT » ARCHIVES FOR
After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media
Office supplies cataloger Staples is giving its contract customers an option: paper or online. In an effort to eventually cut down on the number of catalogs
Retail sales for the time between Black Friday (Nov. 23) and Dec. 24 grew by a seasonally adjusted 3.6% over the same period in 2006, according to MasterCard Advisors
Office supply cataloger Staples is giving its contract customers an option: paper or online.
Is the list business dead? Or, to put it more politely, is it still serving the needs of multichannel merchants? Some list firms have added modeling services.
You launch some, you lose some. A week after unveiling its long-awaited Lane Bryant catalog, Charming Shoppes on Nov. 8 announced it would close its Regalia
Perhaps some catalogers extended their summer vacation. Catalog Tracker’s volume for September continued to fall, though not as much as in the previous two months.
Brokers have learned to live with co-op databases, and a few list firms have started their own. But some merchants are going straight to Abacus or NextAction.
Sometimes I groan when a press release comes across my inbox. But I’m not about to go all Chris Anderson on the public relations people who send me things of no relevance to Multichannel Merchant or Chief Marketer.
Does the increase in postal rates mean you should cut back on your holiday remails? Nonsense, says Geoff Batrouney executive vice president of New Rochelle, NY-based list firm Estee Marketing Group.
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