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Making Multi-Touch Contact Strategies Work  Sep 23, 2008 1:04 AM By Tracy Blake

E-mail campaigns with a catalog follow-up are extremely popular for catalogers. The reason is simple: Both vehicles are measurable and setting up test cells is relatively easy. But before you start this kind of a campaign, make sure your e-mail file is set up for success

The Dirty Little Secret of Point-of-Sale Data  Mar 31, 2008 11:50 PM By Tracy Blake

Let

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