Victor is the CEO and founder of Feedvisor. Prior to this role, he founded an innovative social media marketing startup and was a senior R&D manager at Sun Microsystems. Victor holds a Bachelor of Science degree in computer science and an executive MBA from Kellogg Northwestern.
In 2017, $142 billion of Amazon’s sales went directly through the Buy Box, and nearly half of that amount went back into the pockets of third-party sellers. Here are four lessons that can help you land in the lucrative Buy Box.
Broadly speaking, dynamic pricing is a pricing strategy in which businesses set their prices based on market conditions. It simply allows buyers to better assess their options, and it leaves control in the hands of the buyer.