Post By Craig Vodnik

Essential Ecommerce KPIs for Your Online Shopping Cart  Feb 17, 2014 3:41 PM By Craig Vodnik

To gain insight into your current performance and where improvements need to be made, you’ll want to focus on revenue per session, average cart value, conversion rates and gross revenue.

How to Handle Subscription Renewals  Sep 24, 2013 10:33 AM By Craig Vodnik

With the maturation of SaaS products, digital content paywalls and downloadable software products, there is even more demand for improved multi-period subscription billing. See the different options for subscription renewals.

How to Create Convenient B2B Shopping Experiences  Jul 17, 2013 12:41 PM By Craig Vodnik

B2B software companies must ensure a convenient sales process that reflects their customers’ shopping preferences. Businesses must plan for conflict between different sales channels and customers’ expectations of the shopping experience.

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