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Post By Bill Onion

Leverage Ecommerce to Eliminate Channel Conflict  Nov 18, 2013 3:55 PM By Bill Onion

The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.

How B-to-B Marketers Build Online Business  Oct 02, 2012 2:14 AM By Bill Onion

Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.

The Role of Your Sales Team in B-to-B Ecommerce  Jul 05, 2012 1:42 AM By Bill Onion

Any business-to-business organization deploying an ecommerce site that forgets its sales personnel is asking for trouble.

How to Integrate ERP into your B-to-b Ecommerce Site  May 28, 2012 10:15 PM By Bill Onion

Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.

Managing Catalog Content on Your B-to-B Ecommerce Site  Apr 21, 2012 12:10 AM By Bill Onion

If you

B-to-b Ecommerce Challenges: Creating Support in the Organization  Mar 20, 2012 4:47 PM By Bill Onion

Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. Here’s why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead

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