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FALL MAILING BLITZ  Jul 01, 1998 9:30 PM By Yvonne Moran

Coming off a solid spring season, and buoyed by the strong economy and the prospect of a delayed (and manageable) postal rate increase, consumer catalog

FULFILLMENT Brylane’s big operation  Jul 01, 1998 9:30 PM By Yvonne Moran

Brylane, the $1.3 billion catalog powerhouse, is not only a leader in specialty-size apparel, but it also claims to be a master in high-volume, low-cost

Martha By Mail: It’s a good thing  Jul 01, 1998 9:30 PM By Yvonne Moran

After three years of testing product inserts in the Martha Stewart Living magazine, the domestic goddess committed to mail order last October by rolling

Staffing Issues Seasonal help scare?  Jul 01, 1998 9:30 PM By Yvonne Moran

Considering that unemployment hit a record nationwide low (4.3%) this past April, some catalogers are already having trouble hiring operations personnel

The euro benefit  Jun 01, 1998 9:30 PM By Yvonne Moran

From Jan. 1, 1999, world trading will be dominated by the dollar, the yen, and the euro-the last a currency that won’t even be physically available until

Squashing the Millennium Bug  Jun 01, 1998 9:30 PM By Yvonne Moran

With the year 2000 less than two years away, far too many in business remain unaware or unconcerned about what could be the century’s greatest technological

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