Computer and High-Tech Equipment

GOLD: Print Channel

Black Box Corp., Network Services 2008

Black Box puts the big in big book. But this 834-page catalog of networking products has brains as well as brawn. As one judge pointed out: “The sheer wealth of knowledge in the catalog is impressive.”

WHY IT WON A GOLD AWARD: This catalog starts strong: “The front cover clearly presents the brand through the masthead and coverlines,” one judge said. “The back cover highlights savings and low prices.”

The merchandise assortment is broad and deep, which “gives the impression that they are the experts and the resource for all networking needs,” a panelist said. Detailed technical copy is effectively presented in bullets. The tabs, table of contents, index and section breaks “are useful organizing tools that help ease of shopping,” one judge said. “The focus is clear and is executed successfully.”

IDEA TO STEAL: “They understand the customer need and approach their whole strategy with this in mind,” said one judge. “The b-to-b customer wants to find what they need when they need it — these guys make it easy.” — JT

Manager, media services: Julia Leigh

Designers: Roy Geer, Bill Hannen, Shari Scott, Joe Slebonick, Megan Vaites, David Wheaton, Joe Symoski

Marketing director: Brian Kutchma

Catalog supervisor: Deborah Baran

Catalog team leader: Darlene Davis

Writers: Caren Bachmann, Jean Massaro, Andrew Phillips, Roberta Szyper

Traffic/production: Jennifer Galbraith, Missy Brytus

Photographer: Rich Angeloff

Editorial: Julie Daubner

Printer/color separator: R.R. Donnelley

Consultant: J. Schmid & Associates

Next Page: Crutchfield Corp.